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We are often asked by clients about SEO vs PPC, and whether they should be pursuing a SEO program, or a pay per click campaign. Nearly as often, we're asked whether there's any advantage to doing both, or if PPC and SEO are mutually exclusive. SEO and PPC both have the same goal: to increase relevant traffic to your website that converts into sales or lead generation.

The growing demand and importance of data analytics in the market have generated many openings worldwide. It becomes slightly tough to shortlist the top data analytics tools as the open source tools are more popular, user-friendly and performance oriented than the paid version. There are many open source tools which doesn't require much/any coding and manages to deliver better results than paid versions e.g. - R programming in data mining and Tableau public, Python in data visualization. Here are some data analytics tools, both open source and paid version, based on their popularity, learning and performance. Find Popular Analytics Tools for eCommerce store. Visit: https://bit.ly/2Y6tOkQ

Did you know that Get to Know Your Customers Day comes around once every quarter? As a business owner, manager or staff member, it's easy to get lost in the day-to-day needs of serving customers and keeping your business running smoothly. it's the tried and true method for How to Get Customers Online, learning your customers' pain points, improving your products and increasing your customer lifespan. Here are 10 ideas you can use for every Get to Know Your Customers Day: 1. Ask (and reward) your customers for taking a brief survey 2. Respond to negative reviews and rave reviews 3. Use your customers' names 4. Offer a loyalty program 5. Meet your customers where they are 6. Host an event and encourage them to get to know you 7. Throw a Customer Appreciation event 8. Keep the conversation going over email 9. Offer discounts tailored to your customers 10. Build conversation into your business practices

Building trust is necessary as consumers become more wary of cyber theft and customer loyalty is essential for any business that plans to survive into the future. Since, face-to-face tactics are out of the question, here are five things business owners can do to build customer trust and loyalty online. Use Social Media to Connect with Fans Offer Customer Service Assistance Online Use Loyalty Programs Encourage Customer Reviews and Display Them Prominently Offer Multiple Payment Options Building customer trust and loyalty is vital for online businesses that want to succeed. With so many options out there, consumers won't shop with or stay with a business that doesn't make them feel valued or where they have lingering concerns about privacy and security.