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Building trust is necessary as consumers become more wary of cyber theft and customer loyalty is essential for any business that plans to survive into the future. Since, face-to-face tactics are out of the question, here are five things business owners can do to build customer trust and loyalty online. Use Social Media to Connect with Fans Offer Customer Service Assistance Online Use Loyalty Programs Encourage Customer Reviews and Display Them Prominently Offer Multiple Payment Options Building customer trust and loyalty is vital for online businesses that want to succeed. With so many options out there, consumers won't shop with or stay with a business that doesn't make them feel valued or where they have lingering concerns about privacy and security.