Group items tagged

gospel of individualism, small government, and market fundamentalism

innovation is the new selfishness

mastery of public relations

making it seem as if the language of economics was, in fact, the only reasonable way to talk about the subject

memes are for losers; the real money is in epistemes.

“Open source software” was also the first major rebranding exercise overseen by Team O’Reill

It’s easy to forget this today, but there was no such idea as open source software before 1998; the concept’s seeming contemporary coherence is the result of clever manipulation and marketing.

ideological cleavage between two groups

Richard Stallman

Free Software Foundation, preoccupied with ensuring that users had rights with respect to their computer programs. Those rights weren’t many—users should be able to run the program for any purpose, to study how it works, to redistribute copies of it, and to release their improved version (if there was one) to the public

“free software.”

association with “freedom” rather than “free beer”

copyleft

profound critique of the role that patent law had come to play in stifling innovation and creativity.

Plenty of developers contributed to “free software” projects for reasons that had nothing to do with politics. Some, like Linus Torvalds, the Finnish creator of the much-celebrated Linux operating system, did so for fun; some because they wanted to build more convenient software; some because they wanted to learn new and much-demanded skills.

Stallman’s rights-talk, however, risked alienating the corporate types

he was trying to launch a radical social movement, not a complacent business association

By early 1998 several business-minded members of the free software community were ready to split from Stallman, so they masterminded a coup, formed their own advocacy outlet—the Open Source Initiative—and brought in O’Reilly to help them rebrand.

“open source”

The label “open source” may have been new, but the ideas behind it had been in the air for some time.

In those early days, the messaging around open source occasionally bordered on propaganda

This budding movement prided itself on not wanting to talk about the ends it was pursuing; except for improving efficiency and decreasing costs, those were left very much undefined.

extremely decentralized manner, using Internet platforms, with little central coordination.

In contrast to free software, then, open source had no obvious moral component.

“open source is not particularly a moral or a legal issue. It’s an engineering issue. I advocate open source, because . . . it leads to better engineering results and better economic results

While free software was meant to force developers to lose sleep over ethical dilemmas, open source software was meant to end their insomnia.

Stallman the social reformer could wait for decades until his ethical argument for free software prevailed in the public debate

O’Reilly the savvy businessman had a much shorter timeline: a quick embrace of open source software by the business community guaranteed steady demand for O’Reilly books and events

The coup succeeded. Stallman’s project was marginalized. But O’Reilly and his acolytes didn’t win with better arguments; they won with better PR.

A decade after producing a singular vision of the Internet to justify his ideas about the supremacy of the open source paradigm, O’Reilly is close to pulling a similar trick on how we talk about government reform.

much of Stallman’s efforts centered on software licenses

O’Reilly’s bet wa

the “cloud”

licenses would cease to matter

Since no code changed hands

So what did matter about open source? Not “freedom”

O’Reilly cared for only one type of freedom: the freedom of developers to distribute software on whatever terms they fancied.

the freedom of the producer

who must be left to innovate, undisturbed by laws and ethics.

The most important freedom,

is that which protects “my choice as a creator to give, or not to give, the fruits of my work to you, as a ‘user’ of that work, and for you, as a user, to accept or reject the terms I place on that gift.”

O’Reilly opposed this agenda: “I completely support the right of Richard [Stallman] or any individual author to make his or her work available under the terms of the GPL; I balk when they say that others who do not do so are doing something wrong.”

The right thing to do, according to O’Reilly, was to leave developers alone.

According to this Randian interpretation of open source, the goal of regulation and public advocacy should be to ensure that absolutely nothing—no laws or petty moral considerations—stood in the way of the open source revolution

Any move to subject the fruits of developers’ labor to public regulation

must be opposed, since it would taint the reputation of open source as technologically and economically superior to proprietary software

the advent of the Internet made Stallman’s obsession with licenses obsolete

Many developers did stop thinking about licenses, and, having stopped thinking about licenses, they also stopped thinking about broader moral issues that would have remained central to the debates had “open source” not displaced “free software” as the paradigm du jour.

Profiting from the term’s ambiguity, O’Reilly and his collaborators likened the “openness” of open source software to the “openness” of the academic enterprise, markets, and free speech.

“open to intellectual exchange”

“open to competition”

“For me, ‘open source’ in the broader sense means any system in which open access to code lowers the barriers to entry into the market”).

“Open” allowed O’Reilly to build the largest possible tent for the movement.

The language of economics was less alienating than Stallman’s language of ethics; “openness” was the kind of multipurpose term that allowed one to look political while advancing an agenda that had very little to do with politics

highlight the competitive advantages of openness.

the availability of source code for universal examination soon became the one and only benchmark of openness

What the code did was of little importance—the market knows best!—as long as anyone could check it for bugs.

The new paradigm was presented as something that went beyond ideology and could attract corporate executives without losing its appeal to the hacker crowd.

What Raymond and O’Reilly failed to grasp, or decided to overlook, is that their effort to present open source as non-ideological was underpinned by a powerful ideology of its own—an ideology that worshiped innovation and efficiency at the expense of everything else.

What they had in common was disdain for Stallman’s moralizing—barely enough to justify their revolutionary agenda, especially among the hacker crowds who were traditionally suspicious of anyone eager to suck up to the big corporations that aspired to dominate the open source scene.

linking this new movement to both the history of the Internet and its future

As long as everyone believed that “open source” implied “the Internet” and that “the Internet” implied “open source,” it would be very hard to resist the new paradigm

Telling a coherent story about open source required finding some inner logic to the history of the Internet

“If you believe me that open source is about Internet-enabled collaboration, rather than just about a particular style of software license,”

everything on the Internet was connected to everything else—via open source.

The way O’Reilly saw it, many of the key developments of Internet culture were already driven by what he called “open source behavior,” even if such behavior was not codified in licenses.

No moralizing (let alone legislation) was needed; the Internet already lived and breathed open source

apps might be displacing the browser

the openness once taken for granted is no more

Openness as a happenstance of market conditions is a very different beast from openness as a guaranteed product of laws.

One of the key consequences of linking the Internet to the world of open source was to establish the primacy of the Internet as the new, reinvented desktop

This is where the now-forgotten language of “freedom” made a comeback, since it was important to ensure that O’Reilly’s heroic Randian hacker-entrepreneurs were allowed to roam freely.

Soon this “freedom to innovate” morphed into “Internet freedom,” so that what we are trying to preserve is the innovative potential of the platform, regardless of the effects on individual users.

Lumping everything under the label of “Internet freedom” did have some advantages for those genuinely interested in promoting rights such as freedom of expression

Forced to choose between preserving the freedom of the Internet or that of its users, we were supposed to choose the former—because “the Internet” stood for progress and enlightenment.

infoware

Yahoo

their value proposition lay in the information they delivered, not in the software function they executed.

The “infoware” buzzword didn’t catch on, so O’Reilly turned to the work of Douglas Engelbart

to argue that the Internet could help humanity augment its “collective intelligence” and that, once again, open source software was crucial to this endeavor.

Now it was all about Amazon learning from its customers and Google learning from the sites in its index.

The idea of the Internet as both a repository and incubator of “collective intelligence”

in 2004, O’Reilly and his business partner Dale Dougherty hit on the idea of “Web 2.0.” What did “2.0” mean, exactly?

he primary goal was to show that the 2001 market crash did not mean the end of the web and that it was time to put the crash behind us and start learning from those who survived.

Tactically, “Web 2.0” could also be much bigger than “open source”; it was the kind of sexy umbrella term that could allow O’Reilly to branch out from boring and highly technical subjects to pulse-quickening futurology

O’Reilly couldn’t improve on a concept as sexy as “collective intelligence,” so he kept it as the defining feature of this new phenomenon.

What set Web 2.0 apart from Web 1.0, O’Reilly claimed, was the simple fact that those firms that didn’t embrace it went bust

find a way to harness collective intelligence and make it part of their business model.

By 2007, O’Reilly readily admitted that “Web 2.0 was a pretty crappy name for what’s happening.”

O’Reilly eventually stuck a 2.0 label on anything that suited his business plan, running events with titles like “Gov 2.0” and “Where 2.0.” Today, as everyone buys into the 2.0 paradigm, O’Reilly is quietly dropping it

assumption that, thanks to the coming of Web 2.0, we are living through unique historical circumstances

Take O’Reilly’s musings on “Enterprise 2.0.” What is it, exactly? Well, it’s the same old enterprise—for all we know, it might be making widgets—but now it has learned something from Google and Amazon and found a way to harness “collective intelligence.”

tendency to redescribe reality in terms of Internet culture, regardless of how spurious and tenuous the connection might be, is a fine example of what I call “Internet-centrism.”

“Open source” gave us the “the Internet,” “the Internet” gave us “Web 2.0,” “Web 2.0” gave us “Enterprise 2.0”: in this version of history, Tim O’Reilly is more important than the European Union

For Postman, each human activity—religion, law, marriage, commerce—represents a distinct “semantic environment” with its own tone, purpose, and structure. Stupid talk is relatively harmless; it presents no threat to its semantic environment and doesn’t cross into other ones.

Since it mostly consists of falsehoods and opinions

it can be easily corrected with facts

to say that Tehran is the capital of Iraq is stupid talk

Crazy talk, in contrast, challenges a semantic environment, as it “establishes different purposes and assumptions from those we normally accept.” To argue, as some Nazis did, that the German soldiers ended up far more traumatized than their victims is crazy talk.

For Postman, one of the main tasks of language is to codify and preserve distinctions among different semantic environments.

As he put it, “When language becomes undifferentiated, human situations disintegrate: Science becomes indistinguishable from religion, which becomes indistinguishable from commerce, which becomes indistinguishable from law, and so on.

pollution

Some words—like “law”—are particularly susceptible to crazy talk, as they mean so many different things: from scientific “laws” to moral “laws” to “laws” of the market to administrative “laws,” the same word captures many different social relations. “Open,” “networks,” and “information” function much like “law” in our own Internet discourse today.

For Korzybski, the world has a relational structure that is always in flux; like Heraclitus, who argued that everything flows, Korzybski believed that an object A at time x1 is not the same object as object A at time x2

Our language could never properly account for the highly fluid and relational structure of our reality—or as he put it in his most famous aphorism, “the map is not the territory.”

Korzybski argued that we relate to our environments through the process of “abstracting,” whereby our neurological limitations always produce an incomplete and very selective summary of the world around us.

nothing harmful in this per se—Korzybski simply wanted to make people aware of the highly selective nature of abstracting and give us the tools to detect it in our everyday conversations.

Korzybski developed a number of mental tools meant to reveal all the abstracting around us

He also encouraged his followers to start using “etc.” at the end of their statements as a way of making them aware of their inherent inability to say everything about a given subject and to promote what he called the “consciousness of abstraction.”

There was way too much craziness and bad science in Korzybski’s theories

but his basic question

“What are the characteristics of language which lead people into making false evaluations of the world around them?”

Tim O’Reilly is, perhaps, the most high-profile follower of Korzybski’s theories today.

O’Reilly openly acknowledges his debt to Korzybski, listing Science and Sanity among his favorite books

It would be a mistake to think that O’Reilly’s linguistic interventions—from “open source” to “Web 2.0”—are random or spontaneous.

There is a philosophy to them: a philosophy of knowledge and language inspired by Korzybski. However, O’Reilly deploys Korzybski in much the same way that the advertising industry deploys the latest findings in neuroscience: the goal is not to increase awareness, but to manipulate.

O’Reilly, of course, sees his role differently, claiming that all he wants is to make us aware of what earlier commentators may have overlooked. “A metaphor is just that: a way of framing the issues such that people can see something they might otherwise miss,

But Korzybski’s point, if fully absorbed, is that a metaphor is primarily a way of framing issues such that we don’t see something we might otherwise see.

In public, O’Reilly modestly presents himself as someone who just happens to excel at detecting the “faint signals” of emerging trends. He does so by monitoring a group of überinnovators that he dubs the “alpha geeks.” “The ‘alpha geeks’ show us where technology wants to go. Smart companies follow and support their ingenuity rather than trying to suppress it,

His own function is that of an intermediary—someone who ensures that the alpha geeks are heard by the right executives: “The alpha geeks are often a few years ahead of their time. . . . What we do at O’Reilly is watch these folks, learn from them, and try to spread the word by writing down (

The name of his company’s blog—O’Reilly Radar—is meant to position him as an independent intellectual who is simply ahead of his peers in grasping the obvious.

“the skill of writing is to create a context in which other people can think”

As Web 2.0 becomes central to everything, O’Reilly—the world’s biggest exporter of crazy talk—is on a mission to provide the appropriate “context” to every field.

In a fascinating essay published in 2000, O’Reilly sheds some light on his modus operandi.

The thinker who emerges there is very much at odds with the spirit of objectivity that O’Reilly seeks to cultivate in public

meme-engineering lets us organize and shape ideas so that they can be transmitted more effectively, and have the desired effect once they are transmitted

O’Reilly meme-engineers a nice euphemism—“meme-engineering”—to describe what has previously been known as “propaganda.”

how one can meme-engineer a new meaning for “peer-to-peer” technologies—traditionally associated with piracy—and make them appear friendly and not at all threatening to the entertainment industry.

O’Reilly and his acolytes “changed the canonical list of projects that we wanted to hold up as exemplars of the movement,” while also articulating what broader goals the projects on the new list served. He then proceeds to rehash the already familiar narrative: O’Reilly put the Internet at the center of everything, linking some “free software” projects like Apache or Perl to successful Internet start-ups and services. As a result, the movement’s goal was no longer to produce a completely free, independent, and fully functional operating system but to worship at the altar of the Internet gods.

Could it be that O’Reilly is right in claiming that “open source” has a history that predates 1998?

Seen through the prism of meme-engineering, O’Reilly’s activities look far more sinister.

His “correspondents” at O’Reilly Radar don’t work beats; they work memes and epistemes, constantly reframing important public issues in accordance with the templates prophesied by O’Reilly.

Or take O’Reilly’s meme-engineering efforts around cyberwarfare.

Now, who stands to benefit from “cyberwarfare” being defined more broadly? Could it be those who, like O’Reilly, can’t currently grab a share of the giant pie that is cybersecurity funding?

Frank Luntz lists ten rules of effective communication: simplicity, brevity, credibility, consistency, novelty, sound, aspiration, visualization, questioning, and context.

Thus, O’Reilly’s meme-engineering efforts usually result in “meme maps,” where the meme to be defined—whether it’s “open source” or “Web 2.0”—is put at the center, while other blob-like terms are drawn as connected to it.

The exact nature of these connections is rarely explained in full, but this is all for the better, as the reader might eventually interpret connections with their own agendas in mind. This is why the name of the meme must be as inclusive as possible: you never know who your eventual allies might be. “A big part of meme engineering is giving a name that creates a big tent that a lot of people want to be under, a train that takes a lot of people where they want to go,”

News April 4 mail date March 29, 2013 Baffler party March 6, 2013 Žižek on seduction February 13, 2013 More Recent Press I’ve Seen the Worst Memes of My Generation Destroyed by Madness io9, April 02, 2013 The Baffler’s New Colors Imprint, March 21, 2013

There is considerable continuity across O’Reilly’s memes—over time, they tend to morph into one another.

find new ways of efficiency

arbitration between efficiency and care

a global thinking of the problem

Fighting the attention and desire resource shortage: stoping to use advertisement?

The question is rather here to think the moderation of the psychopower

empower transindividuation, i.e. to make sure that an economic activity creates more possibilities of individuation than it tend to destroy by attempting to capture attention and canalize motivation in a funnel. Empower transindividuation would imply to empowering actors of their own lifestyle, winning back the savoir-vivre prescribing production

Should marketing stop using psychopower?

marketing ethics guidelines

transactions are more likely to be morally defensible if both parties enter it freely and fully informed

the goal of marketing should be to increase the likelihood and frequency of free and informed transactions in the marketplace

putting freedom as a criteria of morality

the industrial use of pycho- and neuropower tend to fall under the category of barriers to freedom

neurotechniques – to capture the attention

psychotechniques – to attempt to create motivation

Most people think commercials are a small price to pay for these benefits

advertising

denying the schemes of addiction and the fact that we are becoming through the objects of attentions

right to avoid attention capture by advertising

progress made in cognitive sciences proving that

reward system being abnormally stimulated

Advertisements exploit

vulnerability and reinforce their overconsumption behaviors

“if food advertising on TV were banned, significant reductions in the prevalence of childhood obesity are possible.” (Veerman et al. 2009)

What is at stake falls to be much more complex than the sole Freedom of Speech invoked for the advertiser

liberty of non-reception

would mean to guaranty every citizen the right to choose where and when he wants to access the advertising information

Change in the industrial and commercial paradigm

Economy of contribution and peer production

An economy of contribution means that users of a service are contributing to the production of these services.

example

is open-source software that are contributively build by potentially hundreds of developers organized in communities

minimize the gap between the producer and consumer

blur the frontier between professionals and amateurs

The Copernican revolution of the Vendor Relationship Management paradigm

change in the commercial paradigm, described as an Intention Economy i.e. the opposite of the Attention Economy

consumers are charged to express and discuss their intention

with businesses rather than the usual paradigm in which businesses where fighting for a piece of canalized motivation

Implementing such a system would nevertheless imply that marketing departments dispose of a system in which they could value their supplies and where they could be easily found by customers. Doc Searls promotes his answer to this issue: the Vendor Relationship Management system.

the belief that free customers are more valuable than captive ones — to themselves, to vendors, and to the larger economy.

To be free

1. Customers must enter relationships with vendors as independent actors.

2. Customers must be the points of integration for their own data.

3. Customers must have control of data they generate and gather. This means they must be able to share data selectively and voluntarily.

4. Customers must be able to assert their own terms of engagement.

5. Customers must be free to express their demands and intentions outside of any one company’s control.

This is a profoundly game-changing approach

big data that is the rush for consumers’ information potentially leading to the same dead-end of attention destruction and affective saturation than the former offline paradigm

VRM system working as a marketplace

the goal of marketing should be to increase the likelihood and frequency of free and informed transactions in the marketplace

less imperfect and less biased information in a cultural context overvaluing transparency, and a bigger atomicity due to the hereafter introduced trend for re-localized peer production.

3.2.2.3 VRM and externalization of the socialization process

Promoting the end of advertisement

means to find a new way to make the information circulate, what was the primary goal of advertisement

Until there is no alternative to massive advertisement campaign for the information circulation, it is indeed hard to ask entrepreneurs and managers to get rid of those successors of propaganda: such a transition process necessarily imply adaptation costs from the producer and the consumer side, and possible competitive disadvantage against competitors still maximizing profit through advertisement means

But the internet transformation of the general organology offers new way to think information circuits and potentially constitute an opportunity to externalize the socialization process of products that is to empower citizen-consumers organized in communities

Empowering groups of citizen doesn’t annihilate the risks of mis-use or counterproductive interest-taker behaviors but a well-designed system of trust between peers could minimize this risk by creating a dependency to what social capital other peers give you, as it is happening in the sharing economy: the credibility of a contributive peer would be guaranteed through what the P2P Foundation calls Feedback systems and peer-police

a strong structuration of products characteristics, allowing customers to personalize their choices according to their desire and constraints: such a “VRM+” system

Marketing would then be the art of being as high as possible in this ranking, as it is happening in SEO for search engines, but in this context of criteria explosion, marketing would then be the disciple of listening to customers’ wishes and aspiration needing an attention, in order to kick in the production or to adapt the following series.

3.2.2.4 Toward a possible equi-power

Such a system would tremendously re-configure the balance of power and tend toward a form of equi-power i.e. a social organization in which abuses of a “big” would be the potential object of a ranking sanction by the peers

self-regulative function

a form of economic Darwinism would let to conscious organization the right to curve their path toward a durable configuration in accordance with the social ecosystem.

the idea of equi-power is a form of homogenization of the social matter, in which the distortions in the balance of power would be compensated by the gathering of small forces sharing a common interest

Such a sanction systems, if successfully implemented, would make value-destructing businesses progressively decline and hopefully bankrupt,

long-term valuable strategic choice

long term satisfyingly high ranking

It would be utopic to think that the “being cool” marketing

would disappear, but marketers would have to make those two objectives compose together.

This social capital contagion is nevertheless a tool that would need to be controlled in its form of violence by extensive testings and iterations with forms of protections for the smallest peers, that is to say to keep this form of social violence to institutionalized, classic forms of businesses, clearly beyond the line of what should be acceptable in the global village.

the goal is here to create an artificial form of majority that is a self-censuring responsible behavior of corporations

You can perform the following tasks from the Script Editor.

pening, deleting, renaming, and saving scripts

Cutting, copying, and pasting text

Find and replace

Setting a time zone

scripts with time-based triggers

Running functions

Viewing log messages

revision history

write pseudocode first

When you're planning a script

narrative version of what the script needs to do.

A particular script is associated with one and only one Google Spreadsheet.

If you make a copy of the Spreadsheet, the script is also copied.

A particular Spreadsheet can have multiple scripts associated with it.

use the onOpen event handler in more than one script associated with a particular Spreadsheet, all scripts begin to execute when you open the Spreadsheet and the order in which the scripts are executed is indeterminate.

event handler is a function executed when a particular event takes place.

see Running Scripts in Response to an Event.

A script cannot currently call or create another script and cannot call functions in another script.

If you want to store the results of a function, you must copy them into a spreadsheet cell.

You can trigger Apps Script events from links that are embedded in a Google Site. For information about how to do this, see Using Apps Scrip in Your Ssite.

You can insert a script into a Site as a gadget.

you must grant permission for the script to run as a service.

You also designate whether only you can invoke the service or whether all members of your domain can invoke the service.

you can assign functions within the script any arbitrary name.

The instructions in a function must be enclosed within curly braces.

event handler

when a spreadsheet is opened,

when a script is installed

when a spreadsheet is edited

at times you choose

menu item

Using a drawing or button embedded in a Spreadsheet

Using a custom function that is referenced as a Spreadsheet function

Clicking the Run button

object-oriented programming languages

Google Apps Script uses the JavaScript language.

Operations

are performed using the objects and methods described in the API documentation.

An API provides pre-packaged code for standard tasks you need to accomplish in scripts or programs.

API includes objects that you use to accomplish tasks such as sending email, creating calendar entries

A method describes the behavior of an object and is a function attached to an object.

MailApp

use to create and send email

To send email, you invoke the sendEmail method and provide values for the method arguments.

Google Apps Script can access or retrieve data in different formats in different ways.

A custom function

is called directly from a cell in a Spreadsheet using the syntax =myFunctionName()

they cannot set values outside the cells

have some restrictions not shared by other functions

cannot send email

cannot operate on a Google Site

cannot perform any operations that require user authorization

cannot perform any operations that require knowledge of who the user

onInstall function

onOpen function

Other functions run when you run them manually or when they are triggered by clicking

Custom functions and formulas in the spreadsheet execute any time the entire Spreadsheet is evaluated or when the data changes in the function or formula's cell.

share the Spreadsheet

publish the script to the Script Gallery

spreadsheet template

the color coding for that line will not be correct

A script with incorrect syntax or other errors does not run.

The Script Editor includes a debugger.

view the current state of variables and objects created by a script while that script runs.

step through the code line by line as it executes or set breakpoints

The debugger does not work with custom functions, onEdit functions, event triggers, or scripts running as a service.

use the debugger to find errors in scripts that are syntactically correct but still do not function correctly.

Functions ending in an underscore (_), for example, internalStuff_(), are treated differently from other functions. You do not see these function in the Run field in the Script Editor and they do not appear in the Script Manager in the Spreadsheet. You can use the underscore to indicate that users should not attempt to run the function and the function is available only to other functions.

what if people saw the patents

aying dormant

new ways that we can incorporate these patents into new products?"

Marblar also obtained access to many patents from the University of Pennsylvania and from ETRI,

The site also partnered with Samsung,