SCM - Digital Products & Markets - Seminar

"lan explains in this video how and why intelligence is the black gold of the 21st century. He looks at the 3 main questions: role of technology in the 21st century, what drives technology usage and what are the key principles to create customer value in the digitale age? Social intelligence is recognized as the 3rd dimension of customer insight (besides behavior and demographics). Customer centricity is the component in tomorrow's multi-access network. In order for your compnay to act in the 21st century you need to be life simplifying, life enabling and navigational. "

Alan Moore's consultancy SMLXL advises businesses and organisations on how to better engage with their customers, audiences and social networks.

Students from the MA programme 'Preservation and Presentation of the Moving Image' covered the event with posts on this blog. You'll find the sessions in the list below:

This dossier documents and brings together background materials for the international conference Economies of the Commons. This public working conference and its side programs address the remarkable cultural, educational and societal significance of the new types of audiovisual commons resources that are currently being created on the internet. Sustainable public access and enhanced opportunities for creative reuse of these resources are the particular focus of this conference and this web dossier.

"If a social psychologist were to design a business, as an experiment of course, she would take all the information she knows about a) person b) environment and c) their interaction and design a system to account for it all."

"This conference confronts the urgent need to interrogate what constitutes labor and value in the digital economy and it seeks to inspire proposals for action. Currently, there are few adequate definitions of labor that fit the complex, hybrid realities of the digital economy. The Internet as Playground and Factory poses a series of questions about the conundrums surrounding labor (and often the labor of love) in relation to our digital present:"

"The Long Tail, in a nutshell The theory of the Long Tail is that our culture and economy is increasingly shifting away from a focus on a relatively small number of "hits" (mainstream products and markets) at the head of the demand curve and toward a huge number of niches in the tail. As the costs of production and distribution fall, especially online, there is now less need to lump products and consumers into one-size-fits-all containers. In an era without the constraints of physical shelf space and other bottlenecks of distribution, narrowly-targeted goods and services can be as economically attractive as mainstream fare."

"This extraordinary book explains the engine that has catapulted the Internet from backwater to ubiquity-and reveals that it is sputtering precisely because of its runaway success. With the unwitting help of its users, the generative Internet is on a path to a lockdown, ending its cycle of innovation-and facilitating unsettling new kinds of control."

This report considers the effects on business of mass collaboration; the change in working behaviours that mobility introduces; and the spotlight it places on skills and generational differences.

This report considers the effects on business of mass collaboration; the change in working behaviours that mobility introduces; and the spotlight it places on skills and generational differences.

REQUIRED READING

The Wealth of Networks: How Social Production Transforms Markets and Freedom REQUIRED READING - PDF:

The Wealth of Networks: How Social Production Transforms Markets and Freedom

You can download the whole book in one PDF:

This Wiki is an invitation to collaborate on building a learning and research environment based on Yochai Benkler's book, The Wealth of Networks: How Social Production Transforms Markets and Freedom, available under a Creative Commons Attribution Noncommercial Sharealike license.

Not since Marx identified the manufacturing plants of Manchester as the blueprint for the new capitalist society has there been a deeper transformation of the fundamentals of our social life. As political, economic, and social systems transform themselves into distributed networks, a new human dynamic is emerging: peer to peer (P2P). As P2P gives rise to the emergence of a third mode of production, a third mode of governance, and a third mode of property, it is poised to overhaul our political economy in unprecedented ways. This essay aims to develop a conceptual framework ('P2P theory') capable of explaining these new social processes.

One of the abiding debates about the Internet is the extent to which it represents a step change in the way that societies - and economies - will function in the future. What is undeniable is that the Web has sparked a growing number of "free" and "open" movements that challenge current economic models - including the Free and Open Source Software movements, the Open Access Movement, Open Source Journalism, and Creative Commons. Many also believe that the peer-to-peer (P2P) phenomenon has significant implications for the traditional top-down model on which modern societies are based.

The challenge of the future is to make the transition from the management of individual departments to cooperation in thought and deed. Supply Chain Management - the cooperation of partners all along the value chain - makes this development from individual thinking to comprehensive cooperation possible. Top experts are needed to coordinate inter-company strategies and cooperation, cooperation with an international focus and the implementation of new concepts and technologies.