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In a survey carried out in April this year of 1,000 UK employees, 63% said that they would feel significantly more 'engaged' with their employer if it allowed charitable working. The benefits of this improved engagement for the employer include increased productivity, less staff turnover, fewer sick days and a generally happier workplace. This trend was even more marked among the 20-30-year-old bracket, the so-called 'generation Y'. Nearly 70% of this group said that they would feel more engaged by taking part in corporate social responsibility (CSR) initiatives and criticised senior management, with over half saying it was 'out of touch' with the wants and values of generation Y.

"Despite intentions to rapidly accelerate social initiatives, many companies are still figuring out whether real returns can be gained on social investments. Two-thirds of respondents were not sure they sufficiently understood the impact that social technologies would have on their organizations over the next three years. "