Group items tagged

Facebook and google looking at mobile ads for their source of revenue considering the increased use of mobile applications. Elaborates on the discussion this past week on how our identities are being readily made public allowing public companies to target specific users.

A light read, but a really great insight into wireless networks in Canada. Funny how the market is "functioning well," yet there are still so many accessibility issues related to internet access which need to be adressed, especially with regards to rural communities. The issue of access was touched on in Dijk's readings.

Interesting article about how Apple is now on a course similar to other techno companies -- "tweaking" their products and using timely release dates to maximize profits. But will they be able to innovate?

"We just made history." That Nov. 5, 2008 tweet from the campaign of Barack Obama capped off the first presidential election of the social media age. Four years earlier, Howard Dean had begun to reveal the power of the Internet for fundraising and organizing in his losing effort, but it was the 2008 Obama campaign that really demonstrated social media's power to be transformative of the political process. And yet, social media as we know it today was in its infancy.

An article on how to break down Globe and Mail's paywall. Brings up the question: Should news be geared to the privileged?

The Obama tweet mentioned below, got me thinking about social brands. This article elaborates on the concept and provides three ways companies can tell a social brand story. It addresses this key question "How can brands continue to inspire, stay relevant, and excel in this socially charged ecosystem?"

Another way that Facebook seems to be limiting privacy options. While they bring up a few valid points about how much the site has grown recently and the barrage of comments from users not really familiar with the issues, it is still pretty concerning to have even less control than we already do on this site

Interesting how the steps to accepting Twitter can be related to Elisabeth Kübler-Ross' The Five Stages Of Grief.

Watch this beautiful video of Nuit Blanche 2012. It makes me regret not going this year. This got me thinking about video as a medium to build brand value. How could Nuit Blanche use this video (or video in general) to capture the imagination of Torontonians and get more people out on the street and enjoy this event?

Interesting article about the first change to Instagram since Facebook's purchase. They also make interesting comments about how Facebook was more productive when it was a primarily mobile only site, invoking more raw emotion and allowing you to be "more real" on Insta than on other social media sites.

An interesting read on how organization's can take an emotional approach to marketing on LinkedIn (and other social media platforms).

I'm sure we've all been both guilty and victims of this. Checking our phones a bit too often when hanging out with friends. The author introduces the notion of "FOMO" (Fear of Missing Out). It puts into perspective of how thin the line is between the virtual world and reality.

A report on manager-employee communication and how to improve this two-way communication. According to the report "one of the most common sources of low productivity and poor work ethic is the relationship between a manager and an employee."

A cool infographic that explains how to promote your blog.

Hi everyone, Given the PEW study we just read that highlighted the use of mobile phones, I found this article particularly interesting and relevant. Published by the World Bank, it explains how access to mobile phone use has reached to 3/4 of the global population. Pretty mind blowing stuff.

This reminds of how some restaurants are beginning to use iPads for their menus, as well as certain lounges who use iPads to manage guest lists. The idea of a "Smart Home" is intriguing.

Interesting article about Microsoft's latest IE package. Comes with a "do not track" option to deflect advertising companies from potentially tracking your online browsing history. Interesting to see how this may affect ad-sponsored sites...

Gawker's Adrian Chen tracks down the identity of reddit.com's violentacrez. I'd never heard of this person, but the headline grabbed my attention. The article has some really great insight into how reddit is run and the role of moderators on the sites boards. Also an interesting read in regards to the politics of online identity protection and the role of anonymity in online communications.

To follow up on the topic of branding that was discussed during yesterday's mashup, here's a look at how certain big brands have taken advantage of branding using Facebook features.

This website is brilliant. Professional-looking websites are looking more and more alike these days. This one, however, looks like nothing I've ever seen and illustrates how skillful storytelling, good visual skills, and tech savvy come together to read like a window into two peoples lives. What this website is about is a pleasant surprise at the end!