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I initially thought this article would point me in a different direction, but after reading it I think we are able to see cool equate to technology. In fact, while I was reading I tried to change all the "cool" words for "technology" and I still got the same message. In our society we measure coolness by your technology integration. Geek is chic.

What an acerbic article on a pretty cool innovation. "This, incidentally, is quite disconcerting; bluetooth technology is already making it harder to spot lunatics on the street. Time was when muttering audibly to a disembodied presence or pair of spectacles would be considered prima facie evidence of diminished responsibility, but no more"

Facebook is now tracking votes in the American election through people's Facebook status updates. Very cool

Hayley, an MPC student last year, made this resume in video format. I found it a really creative, fun way to present a document that's increasingly feeling like a product of a bygone age. Cool as it is, it must be a pain to keep it up-to-date.

This is a cool infographic about how small businesses use social media. It is clear that Facebook and Twitter are still the most popular options for small businesses.

A cool infographic that explains how to promote your blog.