Social Media is Here to Stay... Now What? - 0 views
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Social media is driven by another buzzword: "user-generated content" or content that is contributed by participants rather than editors.
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I'm going to share my research in three acts: 1) How did social media - and social network sites in particular - gain traction in the US? And how should we think about network effects? 2) What are some core differences between how teens leverage social media and how adults engage with these same tools? 3) How is social media reconfiguring social infrastructure and where is all of this going?
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Facebook was narrated as the "safe" alternative and, in the 2006-2007 school year, a split amongst American teens occurred. Those college-bound kids from wealthier or upwardly mobile backgrounds flocked to Facebook while teens from urban or less economically privileged backgrounds rejected the transition and opted to stay with MySpace while simultaneously rejecting the fears brought on by American media. Many kids were caught in the middle and opted to use both, but the division that occurred resembles the same "jocks and burnouts" narrative that shaped American schools in the 1980s.
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1) How did social media - and social network sites in particular - gain traction in the US? And how should we think about network effects? 2) What are some core differences between how teens leverage social media and how adults engage with these same tools? 3) How is social media reconfiguring social infrastructure and where is all of this going?
