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Sabina Donnelly

Detox campaign | Greenpeace International - 2 views

www.greenpeace.org/...intro

shared by Sabina Donnelly on 14 Jul 11 - No Cached
  • Many hazardous chemicals can also be transported in our oceans, atmosphere and food chains and accumulate in places far away from their original source. They have been found to build up in the bodies of animals including birds, fish, whales, polar bears and even human breast milk. The problem and the solution are therefore not only a cause of local concern. This is a truly global issue.
    • Sabina Donnelly
      Sabina Donnelly on 14 Jul 11
       
      Again, this is aimed at readers who are far away from where this problem is occurring. It brings the issue close to home and hopefully motivates the reader to action
  • “Just do it”
  • ...17 more annotations...
  • “Impossible is nothing”
  • “Make the Change”
  • Of these brand owners, one group stood out in particular as the most likely champions of a toxic-free future - the world’s largest sports brands. Not only are these brands self-proclaimed leaders and innovators, but they have the size and influence to work with their suppliers to begin bringing about real change on the ground and eliminate the use and release of these hazardous chemicals.
    • Sabina Donnelly
      Sabina Donnelly on 16 Jul 11
       
      This rhetoric is aimed at Nike and Adidas. Greenpeace uses irony by highlighting these companies' slogans.
  • The alkylphe
  • nols and PFCs found in the samples are a cause for serious concern, as these chemicals are known hormone disruptors and can be hazardous even at very low levels
  • Clean w
  • ter is not only a basic human right - it is the world’s most threatened essential resource
    • Sabina Donnelly
      Sabina Donnelly on 16 Jul 11
       
      Greenpeace has gone to these companies' websites and selected quotes which express their commitment to environmentally friendly practices. This shows the hypocracy of these companies as they advertise green initiatives while they really do not know or control where their supplies come from.
  • 2/12 Play A Greenpeace campaigner takes a sample of yellow-coloured waste water from the discharge pipe at the Youngor Textiles Factory.
  • A Greenpeace campaigner takes a sample of yellow-coloured waste water from the discharge pipe at the Youngor Textiles Factory.
  • Greenpeace
  • A Greenpeace campaigner takes a sample of yellow-coloured waste water from the discharge pipe at the Youngor Textiles Factory
    • Sabina Donnelly
      Sabina Donnelly on 17 Jul 11
       
      This photo and its caption have a lot of impact on the reader. The caption describes discoloured water which can be seen in the collector's sample bottle. Futhermore, the photo shows an odd yellow sludge/waste coming out for the pipe. In the background of the photo, you can see the turbid river water and smoggy air. What is particularily effective is the use of hyperbole. The odd looking sludge is the largest and central object in the photo, dwarfing the person standing next to it.
    • Sabina Donnelly
      Sabina Donnelly on 17 Jul 11
       
      another aspect of visual rhetoric that is used in this photo is accent. Compared to the bleak and grey background, the yellow sludge jumps out from the photo
  • At 6:00pm in the evening, a pipe on the north side of the Youngor International Garments City factory dumps large quantities of foul smelling waste water into the river
    • Sabina Donnelly
      Sabina Donnelly on 17 Jul 11
       
      Photo # 11 in the slide is particularily effective because the subject of the photo is covering his mouth and nose with his hand while looking down at the discoloured redish purple water coming out of the discharge pipe. When we read the caption, we find that he is doing this due to the terrible stench of the water. Both the caption and the subject's reaction in the photo make the experience more real for the reader as we can imagine the experience as if we were there.
  • Wastewater is intended to be treated at the treatment plant.
    • Sabina Donnelly
      Sabina Donnelly on 17 Jul 11
       
      Greenpeace uses irony in the photo and its caption. We see settling ponds of water in a textile factory and learn in the caption that it is supposed to be treated. The irony is that this is for show was chemical analysis of water shows that the water is not treated
  • A Greenpeace campaigner takes a sample of yellow-coloured waste water from the discharge pipe at the Youngor Textiles Factory
    • Sabina Donnelly
      Sabina Donnelly on 17 Jul 11
       
      This photo and its caption have a lot of impact on the reader. The caption describes discoloured water which can be seen in the collector's sample bottle. Futhermore, the photo shows an odd yellow sludge/waste coming out for the pipe. In the background of the photo, you can see the turbid river water and smoggy air. What is particularily effective is the use of hyperbole. The odd looking sludge is the largest and central object in the photo, dwarfing the person standing next to it. Sabina Donnelly 1 minute ago Radney's Business Writing Course another aspect of visual rhetoric that is used in this photo is accent. Compared to the bleak and grey background, the yellow sludge jumps out from the photo
azizkhaled

Business Banking | Business Bank | Small Business Banking : HSBC Bank Canada - 0 views

www.hsbc.ca/...business-home

shared by azizkhaled on 17 Jul 11 - No Cached
  • Recommended:Loading recommended tags...HSBCbusinessbankingbanksmall businesshsbccanada
  • azizkhaled on 17 Jul 11
     
    The business page in the HSBC bank is completely different than the simpleness in the personal page. Due to the verity of service the bank offers to businesses the page is filled with information, promotions, and news that are updated to all customers. it has more ads than any other page which suggests that the bank is highly active to acquire and maintain the level of trust with their business costumers.
azizkhaled

Personal and Business Banking | Moving to Canada: HSBC Bank Canada - 1 views

www.hsbc.ca/home

shared by azizkhaled on 17 Jul 11 - Cached
  • Personal Banking - For you
  • Business Banking
    • azizkhaled
      azizkhaled on 17 Jul 11
       
      The Bank Understands the importance of both types of costumers and put both sides in the home page to value all costumers and ensure the clarity easiness to get what they need online.
  • ...2 more annotations...
    • azizkhaled
      azizkhaled on 17 Jul 11
       
      The background is very simple that it gets boring looking at a white with some gray colors. perhaps the bank wants to transfer this image to its costumer, that this site is professional and only for business and acquiring information.
    • azizkhaled
      azizkhaled on 17 Jul 11
       
      Now we have to remember that this site in only for Canada and Canadian costumers. After my visits to multiple sites from different countries I noticed the differences in the layout of the home page. Maybe its a strategy that the bank takes to make whats proper for users in different countries and have the services available for each country presented differently in each website for them.
  • azizkhaled on 17 Jul 11
     
    One of the leading banks in the world, it has many branches world wide centered in London, U.K. I believe this bank has given time and effort in creating this website and took care of all details to meet with the high standard this bank claims.
azizkhaled

Personal Banking | Mortgage , Loans, Savings and More: HSBC Bank Canada - 0 views

www.hsbc.ca/...personal-home

shared by azizkhaled on 17 Jul 11 - No Cached
  • Tailor-made for your needs
    • azizkhaled
      azizkhaled on 17 Jul 11
       
      Simple words to draw a picture in the costumers head. Pathos appeal through the idea that its made for personal bankers and individuals interested in this type of banking.
  • azizkhaled on 17 Jul 11
     
    Having a Whole page for the personal banking for individual costumers find what the need. All information is available online for the costumer to know what this bank is all about. Any costumer related services the bank offers are categorized under "Tailor-made for your needs".
azizkhaled

About Us: Careers, Job Listings, Job Postings: HSBC Bank Canada - 0 views

www.hsbc.ca/...about-us-home

shared by azizkhaled on 17 Jul 11 - No Cached
    • azizkhaled
      azizkhaled on 17 Jul 11
       
      This slogan that make me respect them always, "The world's local bank" which emphasizes on the world being a one country and it is the local one for the whole world. It is nonnegotiable that it is a well deserved slogan since the bank is expanded to 100 countries. The Ethos is the mean of persuasion that is used claiming the proficiency that is approved by the whole world and the number of countries that are doing business with them. The slogan simply lays four words that appeal the high standard of knowledge, reputation and proficiency.
Kimberly McCoy

Fighting the Darkness: My Secret Battle with Depression - 2 views

fightingthedarkness.blogspot.com

shared by Kimberly McCoy on 12 Jul 11 - Cached
    • Kimberly McCoy
      Kimberly McCoy on 12 Jul 11
       
      What I like about this site are the soothing colors.
    • Kimberly McCoy
      Kimberly McCoy on 16 Jul 11
       
      This appeals to pathos.
  • Change is in the air
    • Kimberly McCoy
      Kimberly McCoy on 16 Jul 11
       
      Logos is achieved by the wording of hope, for me.
    • Kimberly McCoy
      Kimberly McCoy on 12 Jul 11
       
      The red against the green background caught my attention.
    • Kimberly McCoy
      Kimberly McCoy on 16 Jul 11
       
      Red seems to be an urgent color and so I believe Pathos was achieved.
  • ...11 more annotations...
    • Kimberly McCoy
      Kimberly McCoy on 12 Jul 11
       
      I find the site to look enlightened even as depression is discussed. Also, encouraging in it's attempt to provide for someone ways which they can fight depression
    • Kimberly McCoy
      Kimberly McCoy on 12 Jul 11
       
      Although the video does appear to bring life to the page I don't see how it contributes to the site.
    • Kimberly McCoy
      Kimberly McCoy on 16 Jul 11
       
      I suppose Pathos can be credited because it is a lovely ride down a beautiful mountain in and on a mountain top.
    • Kimberly McCoy
      Kimberly McCoy on 12 Jul 11
       
      This site caught my attention immediately. It looked soothing, it is easy to read and it deals with a delicate subject that affects many people. I think the colors of the page accomplished what it probably set out to do, which was create calm. Let's not forget, we are dealing with depression. This subject means something to me as I suffer from it on occasion. I can associate with this personally. The subject is not so much a controversial one, however, those who don't suffer from depression have been known to say, "Get over it!", which can be a negative experience for one in the throws of depression. I think the writers' purpose here it to inform and explain the symptoms of the disease as experienced by those it affects. I believe it also provides a forum for those who simply want to explain where they are at in their depression and to encourage others to understand that this is real and it affects many. It also serves more than one purpose as it provides suggestions on how to deal with it.The thesis, or the overall main point is basically to let the disease speak for itself and allow others to comment on the subjectThe tone of the text is relaxed and does not create feelings of unrest. It provides answers and links to all issues surrounding the subject of depression. I really liked the graphics of what appears to be grass. I imagine laying down in it and breathing in the fresh air. I also took a shine to the dandelions on the right side and I specifically liked the "I'm done hiding" at the top of the page. Many people hide the depression as they are embarrassed.  The highlighted areas are stand out texts for me.
    • Kimberly McCoy
      Kimberly McCoy on 16 Jul 11
       
      Logos is achieved as the words are logical. Pathos is achieved as it appeals to my emotions because I have first hand knowledge of this sickness called depression. Ethos is achieved because I trust and believe the written word.
    • Kimberly McCoy
      Kimberly McCoy on 16 Jul 11
       
      This full length essay is in google docs with access to you. Was unsure where you wanted this.
  • I'm done hiding.
    • Kimberly McCoy
      Kimberly McCoy on 16 Jul 11
       
      What I like about these 2 highlighted texts is that it appeals to ethos because I experienced these two statements. Ethos was achieved by what it says.
  • I hid my battle
  • Mountain Biking and Depression
    • Kimberly McCoy
      Kimberly McCoy on 12 Jul 11
       
      This line appeals to my Pethos as I consider it emotional to have "Mountain Biking" and "Depression" in the same sentences. It affects my emotions by making me think.
  • I'm Drowning
    • Kimberly McCoy
      Kimberly McCoy on 16 Jul 11
       
      Again, ethos and Pathos is achieved because I know how it feels to feel this way.
    • Kimberly McCoy
      Kimberly McCoy on 12 Jul 11
       
      I don't feel the logo of Facebook contributes to the site at all.
    • Kimberly McCoy
      Kimberly McCoy on 16 Jul 11
       
      It did not appeal to my Pathos.
  • I can't breathe
    • Kimberly McCoy
      Kimberly McCoy on 12 Jul 11
       
      Again, this affects me by Pethos as it brings memories that are unpleasant.
    • Kimberly McCoy
      Kimberly McCoy on 16 Jul 11
       
      The dandelions appeal to my pathos. They are innocent and carefree.
    • Kimberly McCoy
      Kimberly McCoy on 16 Jul 11
       
      The simplicity of the page appeals to ethos, logos and pathos. It is carefree and uncluttered and feels like a safe place.
anonymous

protect your health - 1 views

www.smartklean.com/...protect_your_health.html

clean wash detergent environment

shared by anonymous on 14 Jul 11 - No Cached
  • Ecological
  • Easy.
  • Economical.
  • ...7 more annotations...
    • anonymous
      anonymous on 14 Jul 11
       
      Economical appeals to your logic as when making new decisions you usually decide what is the most cost effective way. You dont want to buy a new product if its going to cost more than what you already pay.
  • If you can smell fragrance on your clothes when you get them out of the dryer, you are using too much detergent
  • Overuse of laundry detergent is not only wasteful and expensive, but very harmful to our environment and our health.
    • anonymous
      anonymous on 14 Jul 11
       
      Logic as "using too much detergent is expensive", and emotion appeal as using too much is bad for the environment, and you using too much is the reason.
  • The Solution: A big step forward in removing harmful chemicals from your home, body and environment is going detergent-free. After washing a fabric a few times with SmartKlean, you can completely eliminate all traces of detergent. With SmartKlean there is no need for laundry detergents, fabric softeners or dryer sheets. Our laundry ball is designed to wash effectively, leave clothes soft and leave zero residues behind on clothes and linens.  For those with skin sensitivities or conditions such as eczema, SmartKlean is ideal. It is important to note that even the trusted eco-friendly, hypoallergenic laundry detergents may contain SLS and SLES and other harsh chemicals. In addition, many soaps found in grocery stores contain additives that can still cause skin irritations. Although there are safer alternatives such as true soap, the easiest to use and by far the most economic choice for cleaning laundry is the SmartKlean Laundry Ball.
    • anonymous
      anonymous on 14 Jul 11
       
      Because it lists in the previous paragraphs what is wrong with normal soaps, promoting this alternative option appeals to character as this company product must be good because it doesnt do all the harmful things that were listed before.
  • Then there’s eczema. Throughout the world, many people suffer from this condition. In the US over one billion dollars a year is spent trying to fight its effects. Sadly, many of these are children. 90% of eczema sufferers experience symptoms before they reach the age of 5. A common type of eczema, ‘irritant contact dermatitis’, develops after frequent exposure to a mild irritants such as detergent.
    • anonymous
      anonymous on 14 Jul 11
       
      appeals to logic by telling you facts about a problem that is caused by too much irritants
  • The Problem: Regular laundry detergents leave residue in your clothes and linens each time they are washed. It is easy to verify this by smelling them. After eight washes, two percent of a garment’s weight comes from detergent residue. For people with skin sensitivities, this residue can not only cause severe skin irritations, but can also cause fabric to stiffen when it dries. Because of this, fabric softener is used to lubricate the fibers in order to make the fabric move freely again. Although it takes care of the itchy, stiff fabric, it only adds to the pile of chemical residues.
    • anonymous
      anonymous on 14 Jul 11
       
      appeals to logic, as it gives you examples of what you have experienced at home. also appeals to emotion as you are becoming aware of the true cause and harmful effect of what you experience in laundry
  • “It really works! I have been using mine for about a month now and it gets the laundry clean and fresh smelling without any added detergent
    • anonymous
      anonymous on 16 Jul 11
       
      credibility that the product is good.
  • anonymous on 14 Jul 11
     
    Rhetoric analysis
anonymous

SmartKlean Laundry Balls | Producto Ecologico | Ecobola de lavar - 0 views

www.smartklean.com/index.html

shared by anonymous on 15 Jul 11 - No Cached
    • anonymous
      anonymous on 16 Jul 11
       
      The first video clip of the laundry ball in front of a blue sky ad green grass appeals to your emotions. This laundry ball must be safe because it is displayed with healthy living outdoors.
    • anonymous
      anonymous on 16 Jul 11
       
      the colours of the writing blue=clean green=environmental pink=catches your eye, help give you a sense of how good the product is. Seeing the green all over the page shows how much more it is environmental, all of the blue on the page shows you how clean and easy it is to use, while the pink attracts you to different ideas and other information on the product
  • anonymous on 15 Jul 11
     
    Home page SmartKlean
anonymous

SmartKlean.com , how it works - 0 views

www.smartklean.com/...how_it_works.html

shared by anonymous on 15 Jul 11 - No Cached
    • anonymous
      anonymous on 15 Jul 11
       
      The green ball appeals to your logic in understanding that green things are eco-friendly. The pictures of the minerals inside the ball help you understand that there is something involved in cleaning your clothes, even if it is not detergent. Your brain understands that a substance of some sort will do cleaning while an empty ball would not.
    • anonymous
      anonymous on 15 Jul 11
       
      The review of someone using the product applies to character. If you see good reviews on a product you are more likely to believe the product works.
  • “I am no longer a skeptic. This thing really works!”
  • anonymous on 15 Jul 11
     
    How it Works
J.Randolph Radney

The Art of Non-Conformity » Notes from a Cold Bathroom Floor in South Africa - 0 views

chrisguillebeau.com/...bathroom-floor-in-south-africa

shared by J.Randolph Radney on 15 Jul 11 - No Cached
  • Unable to procure a chair from the lodge where I’ve been staying while in transit, I camped out on the floor, MacBook on lap, more than one-hundred manuscript pages for my next book strewn about the small room. I put on three shirts and two pairs of socks, yet still shiver as I type away on various edits and revisions.
Garrett Paluck

New Skins and Leona Bundles | LoL - League of Legends - 1 views

www.leagueoflegends.com/...new-skins-and-leona-bundles

rhetoric

shared by Garrett Paluck on 15 Jul 11 - No Cached
    • Garrett Paluck
      Garrett Paluck on 15 Jul 11
       
      This picture looks really cool. This page is basically a marketing took for this character, and seeing a good picture of the character makes people want to buy/play her
    • Garrett Paluck
      Garrett Paluck on 15 Jul 11
       
      non-text
  • It’s bright, sun-shiny day here in Valoran, so it’s only fitting that we should welcome a dazzling new presence into the League of Legends, juxtaposed against some of the most ominous skins we’ve offered to date!
    • Garrett Paluck
      Garrett Paluck on 15 Jul 11
       
      A two line sentence opens up this article both simply and elegantly. This one line is a hook to get readers interested and involved in reading this article (text)
  • ...3 more annotations...
    • Garrett Paluck
      Garrett Paluck on 15 Jul 11
       
      The 3 short sections are a marketing tool used to persuade people to buy this character. The first section makes appealing. The second sections sell the additional items. The last line informs people that they will save money buy buying now. (text)
  • Leona, the Radiant Dawn has marched her way into the League of Legends. Heavily armored and armed to the teeth, Leona is far from the delicate flower. As a staunch defender of her allies, you’re likely to find her leading the charge, a Solar Flare ready to light up your life! Along with her standard resplendent regalia, Leona’s wardrobe changes include a more pragmatic Defender look and her lighter, more agile Valkyrie armor. Whether you’re fresh off the battlefield or ready to rise again, we’ve got an exciting look for the occasion. And don’t forget that you can pick up the Defender Leona bundle and save 50% off your skin purchase. Or if you’re a high roller, however, you can save big on both Defender Leona and Valkyrie Leona in the Leona Double Bundle!
    • Garrett Paluck
      Garrett Paluck on 15 Jul 11
       
      These screenshots have both an artist's rendering of the displayed version of a charcter, and of the characters doing something cool in game using their new appearances.
    • Garrett Paluck
      Garrett Paluck on 15 Jul 11
       
      non-text
Garrett Paluck

League of Legends - Free Online Game | LoL - League of Legends - 2 views

www.leagueoflegends.com

rhetoric

shared by Garrett Paluck on 13 Jul 11 - Cached
    • Garrett Paluck
      Garrett Paluck on 13 Jul 11
       
      The first thing you notice when you come to this website is the big red button labeled ``Play For Free`` It`s big,bright, in your face, and it tries to send a message. (Text)
    • Garrett Paluck
      Garrett Paluck on 14 Jul 11
       
      The background image is eye catching. A red woman and a blue entity are fighting on a cliffside, it shows wonder and mystery.
    • Garrett Paluck
      Garrett Paluck on 14 Jul 11
       
      non-text
    • Garrett Paluck
      Garrett Paluck on 15 Jul 11
       
      The news board show alternating images of new/important information. Each new concept is supported by an attractive picture which makes people want to look into what the images mean.
    • Garrett Paluck
      Garrett Paluck on 15 Jul 11
       
      non-text
  • ...5 more annotations...
    • Garrett Paluck
      Garrett Paluck on 15 Jul 11
       
      The logo itself is pretty eye catching. Gold Letters against a grayish black background look pretty appealing. On top of that, the logo takes up lots of space; they are trying to make people remember it. (non-text)
    • Garrett Paluck
      Garrett Paluck on 15 Jul 11
       
      The text that reads "Join Riot Games" is big, noticeable, and written weird. This could just be an add to attract new employees, but I think it's also a marketing tool. This add makes this company seem more like a locally owned business, rather than a big corporate giant, making people feel more comfortable around it. (text)
    • Garrett Paluck
      Garrett Paluck on 15 Jul 11
       
      The tabs on this website are simple to read, easy to find, and link people to the relevant part of the website. (text)
    • Garrett Paluck
      Garrett Paluck on 15 Jul 11
       
      These tabs will link people to relevant in game content. Each tab is included with an interesting picture. (text/non-text)
    • Garrett Paluck
      Garrett Paluck on 15 Jul 11
       
      These links are feature interesting looking characters to appeal to people to click on them. By doing so (linking to their facebook, twitter, or youtube) they will be informed about the game's future news and be inticed to return. (text/non-text)
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