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lindsay jmaiff

WWF Canada - Fresh Water - 1 views

wwf.ca/freshwater

shared by lindsay jmaiff on 01 Mar 12 - No Cached
    • lindsay jmaiff
      lindsay jmaiff on 01 Mar 12
       
      Figure, very easy to interpret, emphasizes the amount of water you are wasting by incresing the font sixe and changing the colour
    • lindsay jmaiff
      lindsay jmaiff on 01 Mar 12
       
      emphasizes that the person in the picture is an expert in the field so what he has to say in important, expert is capitalized and clearly more important than his name (maybe hes a no name) which is below the picture in a smaller less noticable font
    • lindsay jmaiff
      lindsay jmaiff on 01 Mar 12
       
      Ethos
Antonia Gujinovic

Heart and Stroke Foundation - Healthy Living - 1 views

www.heartandstroke.com/...Healthy_Living.htm

shared by Antonia Gujinovic on 05 Mar 12 - No Cached
    • Antonia Gujinovic
      Antonia Gujinovic on 05 Mar 12
       
      This banner is successful in reminding the reader of current fund-raising events, programs and important information. It is successful because it remains constant on all pages/sections of the entire Heart and Stroke website.
    • Antonia Gujinovic
      Antonia Gujinovic on 05 Mar 12
       
      This "donate now" button is also something that stays constant in all sections of the website. The yellow colour nicely contrasts with the red background to draw more attention to it.  The only downside of this "donate now" button is the size. A bigger size would draw more attention to it. Thus potentially getting more donations.
    • Antonia Gujinovic
      Antonia Gujinovic on 05 Mar 12
       
      There is a 'Home' link on all pages to allow a reader to easily access the home page incase they get lost or find themselves in a spot they don't need to be.
  • ...5 more annotations...
    • Antonia Gujinovic
      Antonia Gujinovic on 05 Mar 12
       
      The side bar is a great way of keeping important sections of the website always in the readers view. The Canvass Online box is something that stays on top as the most important item on all pages. The consistency and repetitiveness of the side bar on all sections of the web site is a great way of getting more people to sign up. Also the colour scheme again is important here. It sticks to the red colour representing heart health.
    • Antonia Gujinovic
      Antonia Gujinovic on 05 Mar 12
       
      This passage shows an appeal to ethos and logos. In the first sentence (ethos) it mentions that experts have reviewed the section. The second sentence (logos) states that the information is based on scientific evidence.
  • based on scientific evidence
  • experts
    • Antonia Gujinovic
      Antonia Gujinovic on 05 Mar 12
       
      The organization of the topics are well done. The colour red is chosen to emphasize the heart health theme. The topics are sub-categorized alphabetically making it user-friendly and logically organized.
J.Randolph Radney

Teaching in Social and Technological Networks « Connectivism - 0 views

www.connectivism.ca/?p=220

teaching connectivism networks social eLearning writing english

shared by J.Randolph Radney on 22 Feb 10 - Cached
  • Technological networks have transformed prominent businesses sectors: music, television, financial, manufacturing. Social networks, driven by technological networks, have similarly transformed communication, news, and personal interactions. Education sits at the social/technological nexus of change – primed for dramatic transformative change. In recent posts, I’ve argued for needed systemic innovation. I’d like focus more specifically on how teaching is impacted by social and technological networks.
  • social and technological networks subvert the classroom-based role of the teacher. Networks thin classroom walls. Experts are no longer “out there” or “over there”. Skype brings anyone, from anywhere, into a classroom. Students are not confined to interacting with only the ideas of a researcher or theorist. Instead, a student can interact directly with researchers through Twitter, blogs, Facebook, and listservs. The largely unitary voice of the traditional teacher is fragmented by the limitless conversation opportunities available in networks. When learners have control of the tools of conversation, they also control the conversations in which they choose to engage.
  • Course content is similarly fragmented. The textbook is now augmented with YouTube videos, online articles, simulations, Second Life builds, virtual museums, Diigo content trails, StumpleUpon reflections, and so on.
  • ...14 more annotations...
  • Thoughts, ideas, or messages that the teacher amplifies will generally have a greater probability of being seen by course participants.
  • The following are roles teacher play in networked learning environments: 1. Amplifying 2. Curating 3. Wayfinding and socially-driven sensemaking 4. Aggregating 5. Filtering 6. Modelling 7. Persistent presence
  • Views of teaching, of learner roles, of literacies, of expertise, of control, and of pedagogy are knotted together. Untying one requires untying the entire model.
  • Fortunately, the experience of wayfinding is now augmented by social systems.
  • I found my way through personal trial and error. Today’s social web is no different – we find our way through active exploration. Designers can aid the wayfinding process through consistency of design and functionality across various tools, but ultimately, it is the responsibility of the individual to click/fail/recoup and continue.
  • The curator, in a learning context, arranges key elements of a subject in such a manner that learners will “bump into” them throughout the course. Instead of explicitly stating “you must know this”, the curator includes critical course concepts in her dialogue with learners, her comments on blog posts, her in-class discussions, and in her personal reflections.
  • Sensemaking in complex environments is a social process.
  • Perhaps we need to spend more time in information abundant environments before we turn to aggregation as a means of making sense of the landscape.
  • magine a course where the fragmented conversations and content are analyzed (monitored) through a similar service. Instead of creating a structure of the course in advance of the students starting (the current model), course structure emerges through numerous fragmented interactions. “Intelligence” is applied after the content and interactions start, not before.
  • Aggregation should do the same – reveal the content and conversation structure of the course as it unfolds, rather than defining it in advance.
  • Filtering resources is an important educator role, but as noted already, effective filtering can be done through a combination of wayfinding, social sensemaking, and aggregation. But expertise still matters. Educators often have years or decades of experience in a field. As such, they are familiar with many of the concepts, pitfalls, confusions, and distractions that learners are likely to encounter.
  • To teach is to model and to demonstrate. To learn is to practice and to reflect.”
  • Apprenticeship learning models are among the most effective in attending to the full breadth of learning.
  • Without an online identity, you can’t connect with others – to know and be known. I don’t think I’m overstating the importance of have a presence in order to participate in networks. To teach well in networks – to weave a narrative of coherence with learners – requires a point of presence. As a course progresses, the teacher provides summary comments, synthesizes discussions, provides critical perspectives, and directs learners to resources they may not have encountered before.
  • J.Randolph Radney on 22 Feb 10
     
    Here are some additional thoughts that relate to my teaching approach in courses.
sarah omens

CIM - 0 views

www.cimweb.com/...recruitment

shared by sarah omens on 11 Mar 11 - No Cached
  • Careers at CIM Isn't it time you started loving your job? CIM is the largest third party sales and marketing agency in Canada and is a long standing Platinum member of Canada's 50 Best Managed Companies; is recognized as one of Canada's Best Workplaces for the third consecutive year and has won numerous Marketing Awards through LAUNCH! CIM recognizes the success of our business starts with the talent that we hire; whether it be for sales management, marketing, or our sales and promotions field teams that we hand select to best represent our tier one clients' brands, CIM is dedicated to building long lasting careers and best-practice management tactics.Start loving a new job today with CIM! Field Sales Join our dynamic team of sales, merchandising, and product education professionals who ensure that our client's brands are successful at retail. We offer best in class training, the opportunity to represent tier-one brands, flexible schedules and the ability to work independently while benefiting from being part of a winning team. From short-term merchandising opportunities to full-time territory management roles, CIM has opportunities that can work around your busy lifestyle.> SEARCH FIELD SALES POSITONS NOW Field Promotions (LAUNCH!) Do your friends and family say that you've got the energy and passion for life that that is truly CONTAGIOUS? If so, we want to pay you for it! Work as a Promotions Representative with LAUNCH! and we'll give you valuable marketing experience that works around your schedule. Channel your enthusiasm through some of Canada's most respected brands, and give consumers a real brand connection.> SEARCH FIELD PROMOTIONS POSITONS NOW CIM & LAUNCH! Corporate If management of a sales force is more in tune with your career goals; if you love servicing clients as a strategic sales or marketing expert; if you have a knack for IT or talent recruitment; or if you have a creative flair in the world of promotional, experiential and shopper marketing, then CIM & LAUNCH! corporate opportunities may be what you are looking for!> SEARCH CIM & LAUNCH! CORP POSITIONS NOW
    • sarah omens
      sarah omens on 11 Mar 11
       
      i like how the give little details about all the available job position and also with video for people like me who dont enjoy random readings as much
Annie Wong

Apple: It's All About the Brand - 1 views

www.wired.com/...56677

shared by Annie Wong on 08 Mar 11 - Cached
  • Ask marketers and advertising experts why Mac users are so loyal, and they all cite the same reason: Apple's brand.
    • Annie Wong
      Annie Wong on 08 Mar 11
       
      This sentence describes what will be discussed in the article. It dips into the logical argumentation section of a rhetorical triangle.
    • Annie Wong
      Annie Wong on 08 Mar 11
       
      This paragraph here is giving the audience facts, and statistics of why/how Apple has become such a successful brand
  • $11 billion in annual sales.
  • ...32 more annotations...
  • boosting
  • advertising budget
  • 15 million to $100 million
  • "It was the marketing company of the decade."
    • Annie Wong
      Annie Wong on 08 Mar 11
       
      Ethical argumentation is present here. This quote is from John Sculley, he was the marketing exec of Pepsi (as mentioned above) and everybody knows how popular and well known Pepsi is, so he is seen as a reliable voice for marketing facts because of his success in the Pepsi company.
  • awarded
  • powerful brand
    • Annie Wong
      Annie Wong on 08 Mar 11
       
      You can sway an audience into deeper consideration into the brand by describing it as a "powerful brand" (Ethos)
  • Apple "Brand of the Year"
  • overwhelming presence of Apple
    • Annie Wong
      Annie Wong on 08 Mar 11
       
      As a reader, this statement shows that Apple is a brand which is very passionate about their products, and they want everyone to know just how great their products are. However, consumers could find the marketing of the brand to be overkill and too obnoxious, or feel as if its being shoved down their throats, which could be a negative and turn off, and cause them to invest in other brands.
    • Annie Wong
      Annie Wong on 08 Mar 11
       
      Another logical point. It can be seen as a testimony. The success of the iMac and iPod rely solely on the brand. If it weren't for the brand, it very well might not be a popular/successful item.
  • comes through in everything they do."
  • "Without the brand
  • Apple would be dead
  • It's got nothing to do with products
  • branding is all that keeps them alive
  • emotional brand
  • is loved
  • branding has become as powerful as religion
    • Annie Wong
      Annie Wong on 08 Mar 11
       
      Similie. Here they are trying to make people realize just how important branding is by comparing it to religion.
  • about imagination, design and innovation
    • Annie Wong
      Annie Wong on 08 Mar 11
       
      Emotional aspect. At the end of the day, no matter what, there are loyal customers, who will support brand regardless. This is what makes people love the brand and its products
  • one of the reasons Apple has been rebranded
  • rejuvenate the brand
  • intimate with its customers
  • company projects a humanistic corporate culture and a strong corporate ethic, characterized by volunteerism, support of good causes or involvement in the community
    • Annie Wong
      Annie Wong on 08 Mar 11
       
      Emotional - Shows Apple cares and wants to give back. Also shows that it's not just a flashy brand with cool gadgets, but the products also help better the lives of many..Positively sways audience because of the education aspect
  • Apple, on the other hand, comes across as profoundly humanist. Its founding ethos was power to the people through technology, and it remains committed to computers in education. "It's always about people,
    • Annie Wong
      Annie Wong on 08 Mar 11
       
      Visually, products are colourful and many times, there are choices to suit personal preferences, this also makes the product easily identifiable. (ex. any brightly coloured, music player, even if not Apple, will probably be associated with Apple because they were they ones who first introduced it.)
  • products and advertising are clearly recognizable
  • Apple's design is people-driven
  • established a "heartfelt connection" with its customers.
  • products are designed around people
  • unique visual and verbal vocabulary, expressed in product design and advertising
  • Apple has always projected a human touch
  • pple used great leaders -- Cesar Chavez, Gandhi and the Dalai Lama -- to persuade people
  • Apple's famous "1984" Super Bowl ad
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