Qualitative Research Method

how to identify an approach that fits with their moral and intellectual framework.

ethical issues relating to 'traditional' research methods as well as to new and emerging methods and approaches - particularly visual and online methods.

Doing more than just preparing the funder and/or user of the research on what to expect from qualitative research

Explaining why a discussion or interview guide is designed the way it is, why topical areas and related questions are formatted a certain way or are in a certain sequence

Conducting better debriefs

While facts and figures engage a small area of the brain, stories engage multiple brain regions that work together to build colorful, rich three-dimensional images and emotional responses. As we read stories we quickly begin to feel as if what’s happening out there is actually happening in here. Each sensory image, sound, texture, color, sensation and emotion provides a hook for our brain as the story draws us in and maintains our attention effortlessly.

Five Trends Gaining Traction in Digital Qualitative Research

transcription of audio recordings

Heightened awareness

Ability to Identify Trends