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Public relations is a key component of a successful marketing campaign, so it's essential that PR professionals speak the language of marketers.

THE FOUR P's OF MARKETING Product: goods and services, whether bottled water or car insurance. This ‘P’ includes a product’s design and development, as well as its branding and packaging.  Place (or distribution): where a product or service is offered for sale, and how it gets there. This is how the product gets moved from the producer to the consumer.   Price: at what charge the product/service is offered for sale. Promotion: this how you let the consumers know about your product for sale. This is done through advertising, personal selling, sales promotions, direct marketing, and publicity.

FOUR C’s OF CONSUMER-SIDE MARKETING

It can be a challenge for global marketers to develop messages that resonate across national cultures, or as well the many cultures within any single nation.  

Use your online press room to inform journalists, not try to sell them.

These days, citizen journalists can be crucial to giving you free publicity. If you're hiding your online newsroom, you're missing out on the buzz.

1. Have I used any extra words or sentences that are not necessary?       2. Is my average paragraph approximately 50 words?       3. Did I use any headings or subheads in the text?       4. Could any information be presented in a bulleted format?       5. Would the use of bold print or other highlights enhance key points?       6. Should any information be linked to other documents?       7. Is my work mechanically excellent?

The bottom line is basically if you want to get out of the "paper based stone age" and make your electronic material more user friendly and enhance your message effectiveness, your focus in developing electronic content should include the Three Fundamental Rules for effective written communications.

A basic principle in developing any written communication is when content is developed in a user friendly format and adjusted to meet the needs of the consumer, readability increases and message effectiveness is enhanced.

followed by a solution proposal, and wrapped it up with an action plan, a memo can write itself!

ollowed by a solution proposal, and wrapped it up with an action plan, a memo can write itself!

Word of Mouth: The act of consumers providing information to other consumers.

Word of Mouth Marketing: Giving people a reason to talk about your products and services, and making it easier for that conversation to take place. It is the art and science of building active, mutually beneficial consumer-to-consumer and consumer-to-marketer communications.

Word of mouth marketing isn't about creating word of mouth -- it's learning how to make it work within a marketing objective.