Group items tagged

The basic concept is clear, simple, and straight-forward. But, over time planning has become a specialty field in its own right and has developed its own special jargon.

Traditional planners set goals, identify objectives, and define action steps to reach their goals and objectives

Planning helps clarify your intentions.

public relations planning is simply identifying with whom you want to have a relationship, what you want from that relationship, and what you can do to achieve it. It seems rudimentary, but it's surprising how often such basic forethought is overlooked. Consider, for example, the Midwestern adult literacy program that printed a text-filled booklet to try to convince illiterate adults to sign up for reading lessons.

Each successive step in the planning process sharpens their focus on how the organization operates and where it's going, as well as clarifying public relations' role in that operation.

Strategic planning defines an overall framework, focus, and goals for a long-term or indefinitely on-going process or operation.

Tactical planning is an outgrowth of strategic planning that often focuses on a specific time period, e.g., a five year plan, an annual plan, or a monthly plan, rather than the entire life of the organization.