Skip to main content

Home/ Public Relations Class for Libraries/ Group items tagged womm

Rss Feed Group items tagged

Filter: All | Bookmarks | Topics Simple Middle
Ellen Maleszewski

WOM 101 - 0 views

womma.org/2

public relations womm

shared by Ellen Maleszewski on 12 Aug 11 - Cached
  • Word of mouth marketing encompasses dozens of marketing techniques that are geared toward encouraging and helping people to talk to each other about products and services.
  • Ellen Maleszewski on 12 Aug 11
     
    This is the second page of the WOMM tutorial
Ellen Maleszewski

WOM 101 - 0 views

womma.org/wom101

public relations womm

shared by Ellen Maleszewski on 12 Aug 11 - Cached
  • Word of Mouth: The act of consumers providing information to other consumers.
  • Word of Mouth Marketing: Giving people a reason to talk about your products and services, and making it easier for that conversation to take place. It is the art and science of building active, mutually beneficial consumer-to-consumer and consumer-to-marketer communications.
  • Word of mouth marketing isn't about creating word of mouth -- it's learning how to make it work within a marketing objective.
  • ...4 more annotations...
  • Companies can work hard to make people happier, they can listen to consumers, they can make it easier for them to tell their friends, and they can make certain that influential individuals know about the good qualities of a product or service.
  • Word of mouth marketing empowers people to share their experience
  • Attempting to fake word of mouth is unethical and creates a backlash, damages the brand, and tarnishes the corporate reputation. Legitimate word of mouth marketing acknowledges consumers’ intelligence -- it never attempts to fool them. Ethical marketers reject all tactics related to manipulation, deception, infiltration, or dishonesty.
  • All word of mouth marketing techniques are based on the concepts of customer satisfaction, two-way dialog, and transparent communications. The basic elements are:   • Educating people about your products and services   • Identifying people most likely to share their opinions   • Providing tools that make it easier to share information   • Studying how, where, and when opinions are being shared   • Listening and responding to supporters, detractors, and neutral
  • Ellen Maleszewski on 12 Aug 11
     
    Great introduction to WOMM
1 - 2 of 2
Showing 20▼ items per page