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Ellen Maleszewski

How Effective Are Your Media Releases? - 0 views

aboutpublicrelations.net/ucmfriedman2.htm

media public relations

shared by Ellen Maleszewski on 07 Aug 11 - No Cached
  • Knowing how ineffective press releases are, I asked (a little bit tongue-in-cheek) what she expected would happen from sending out a press release,
  • With The New York Times receiving over 500 press releases a day and having just laid off more than 1,700 workers over the last 12 months, do you think anyone is actually reading them? The fact is that press releases are commodities today, with thousands each day passing through services like PR Newswire and BusinessWire like sausage through a grinder.
  • The odd part is that once those releases hit and get distributed to all the article banks and PR news sites, they become so ubiquitous that they cease to be actual news. That means legitimate news organizations that represent the vanguard of third-party verification in the PR world are no longer interested in them.
  • ...7 more annotations...
  • So, how are you supposed to communicate with the media? It comes down to using the right tool for the right job. Depending on your specific needs, there are ways of communicating with the press that will get their attention and have a better chance of resulting in news coverage of your company
  • How does this get your product launch mentioned? 
  • Getting press is a strategy.
  • No one is reading them, and the few who are, have to wade through several hundred to get to yours. You're much better off helping the news media actually report on the news.  This approach will make them more inclined to include your company in their coverage, and even come back to you from time to time.
  • The Calendar Listing.
  • The Media Alert
  • The Expert Pitch Letter.
  • Ellen Maleszewski on 07 Aug 11
     
    PR Tools : Media Releases or Press Releases
Ellen Maleszewski

Public Relations Specialists - 0 views

www.bls.gov/ocos086.htm

public relations

shared by Ellen Maleszewski on 05 Aug 11 - Cached
  • An organization's reputation, profitability, and its continued existence can depend on the degree to which its targeted public supports its goals and policies. Public relations specialists—also referred to as communications specialists and media specialists, among other titles—serve as advocates for clients seeking to build and maintain positive relationships with the public. Their clients include businesses, nonprofit associations, universities, hospitals, and other organizations, and build and maintain positive relationships with the public. As managers recognize the link between good public relations and the success of their organizations, they increasingly rely on public relations specialists for advice on the strategy and policy of their communications.
  • Public relation
  • must understand the attitudes and concerns of community, consumer, employee, and public interest groups to establish and maintain cooperative relationships between them and representatives from print and broadcast journalism.
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  • draft press releases and contact people in the media who might print or broadcast their material. Many radio or television special reports, newspaper stories, and magazine articles start at the desks of public relations specialists. Sometimes, the subject of a press release is an organization and its policies toward employees or its role in the community
  • arrange and conduct programs to maintain contact between organization representatives and the public. For example, public relations specialists set up speaking engagements and prepare speeches for officials. These media specialists represent employers at community projects; make film, slide, and other visual presentations for meetings and school assemblies; and plan conventions.
Ellen Maleszewski

Submit Your Public Relations Article - 0 views

aboutpublicrelations.net/blglossary.htm

public relations

shared by Ellen Maleszewski on 06 Aug 11 - No Cached
  • Within the four P's of Marketing (Product, Price, Place, Promotion), PR helps meets the marketing communication needs of promotion (along with components of the other P's) to advance sales of products and services. PR plays a role in advertising, publicity, packaging, point-of-sale display, trade shows, and special events. Also called Marcom.
  • Conducting outreach or responding to the news media on behalf of your organization or client. Media relations is often considered a specialized function within a public relations campaign. 
  • Typically representing an organization's management to inform and motivate the organization's employees through internal communications, training, awards programs, and other events.
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  • Enhancing your organization's participation and position within a community through outreach efforts for the mutual benefit of the organization and the community. See Public Affairs below.
  • See Public Affairs below
  • Maintaining relations with the public, government agencies, news media, employees, shareholders, and other affected parties on behalf of an organization involved in a crisis situation. See here for more information on crisis management.
  • Ellen Maleszewski on 06 Aug 11
     
    Public Relations Glossary. Great place for definitions
Ellen Maleszewski

Media Relations - 1 views

advertising.about.com/...Media_Relations.htm

public relations PR tools

shared by Ellen Maleszewski on 07 Aug 11 - No Cached
  • Ellen Maleszewski on 07 Aug 11
     
    List of Resources to help you with Media Relations
Ellen Maleszewski

Media Guides - 0 views

advertising.about.com/...Media_Guides.htm

public relations PR tools

shared by Ellen Maleszewski on 07 Aug 11 - No Cached
  • Ellen Maleszewski on 07 Aug 11
     
    PR Tools : Media Guides
Ellen Maleszewski

Media Plan - 0 views

www.sos.wa.gov/...media_plan.pdf

shared by Ellen Maleszewski on 11 Aug 11 - No Cached
  • Ellen Maleszewski on 11 Aug 11
     
    hmmm have to look at this
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