Group items tagged

Public relations is a key component of a successful marketing campaign, so it's essential that PR professionals speak the language of marketers.

THE FOUR P's OF MARKETING Product: goods and services, whether bottled water or car insurance. This ‘P’ includes a product’s design and development, as well as its branding and packaging.  Place (or distribution): where a product or service is offered for sale, and how it gets there. This is how the product gets moved from the producer to the consumer.   Price: at what charge the product/service is offered for sale. Promotion: this how you let the consumers know about your product for sale. This is done through advertising, personal selling, sales promotions, direct marketing, and publicity.

FOUR C’s OF CONSUMER-SIDE MARKETING

followed by a solution proposal, and wrapped it up with an action plan, a memo can write itself!

ollowed by a solution proposal, and wrapped it up with an action plan, a memo can write itself!

It can be a challenge for global marketers to develop messages that resonate across national cultures, or as well the many cultures within any single nation.  

Use your online press room to inform journalists, not try to sell them.

These days, citizen journalists can be crucial to giving you free publicity. If you're hiding your online newsroom, you're missing out on the buzz.

1. Have I used any extra words or sentences that are not necessary?       2. Is my average paragraph approximately 50 words?       3. Did I use any headings or subheads in the text?       4. Could any information be presented in a bulleted format?       5. Would the use of bold print or other highlights enhance key points?       6. Should any information be linked to other documents?       7. Is my work mechanically excellent?

The bottom line is basically if you want to get out of the "paper based stone age" and make your electronic material more user friendly and enhance your message effectiveness, your focus in developing electronic content should include the Three Fundamental Rules for effective written communications.

A basic principle in developing any written communication is when content is developed in a user friendly format and adjusted to meet the needs of the consumer, readability increases and message effectiveness is enhanced.

Within the four P's of Marketing (Product, Price, Place, Promotion), PR helps meets the marketing communication needs of promotion (along with components of the other P's) to advance sales of products and services. PR plays a role in advertising, publicity, packaging, point-of-sale display, trade shows, and special events. Also called Marcom.

Conducting outreach or responding to the news media on behalf of your organization or client. Media relations is often considered a specialized function within a public relations campaign. 

Typically representing an organization's management to inform and motivate the organization's employees through internal communications, training, awards programs, and other events.

Anticipating, analyzing and interpreting public opinion, attitudes and issues that might impact, for good or ill, the operations and plans of the organization.Counseling management at all levels in the organization with regard to policy decisions, courses of action and communication, taking into account their public ramifications and the organization’s social or citizenship responsibilities.Researching, conducting and evaluating, on a continuing basis, programs of action and communication to achieve the informed public understanding necessary to the success of an organization’s aims. These may include marketing; financial; fund raising; employee, community or government relations; and other programs.Planning and implementing the organization’s efforts to influence or change public policy. Setting objectives, planning, budgeting, recruiting and training staff, developing facilities — in short, managing the resources needed to perform all of the above.

When did you last step back and take a hard look at the messages — intentional and unintentional — that your organization is sending out? Communication affects relationships, and how people feel about your organization is an important factor in their giving. This feeling is forged and tested on a day-to-day basis, in countless moments of truth.

The operating concepts in today's successful corporations are total quality, social responsibility, and relationship selling. The two important questions that effective organizations ask are:"How do we manage our interdependence with the community?""How do we develop excellence within our organization?" [TOP]

Put together a matrix of stakeholders and issues involving your organization This is just a grid, with stakeholder groups running down the left side and issues running across the top.