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There are more than 150 million videos on YouTube, for instance, and when these videos go viral they register millions of views per video.

ery few understand how to harness the power of YouTube to earn money, market themselves, connect with customers, grow their business and sell more books.

Another very successful application for YouTube videos is through video book trailers as part of a book marketing campaign. In an effort to obtain book publicity for my author clients we’ll create a book trailer about the book. A book trailer is like a movie trailer in that it allows someone to preview a book both visually and via audio.  A video book trailer brings the book to life and gives the potential reader a sneak peak at the contents. We’ll then post that book trailer on YouTube and... here’s the best part… we add it to more than 41 additional video sites online for even greater exposure.