None of this could have happened without consumer demand. In a survey conducted, half of Americans polled said that protecting the environment should be given priority over economic growth – to think that the survey was done amidst a recession and unprecedented record unemployment.
Consumers are doing their own calculations and they would prefer comparatively more expensive cars that get better gas mileage, will save them money in the long run, and make them feel good in the process. Walmart, once the poster child of ruthlessness, a retailer whose business in the past was to undercut all its competitors, has resolved to change its way of doing business for the sake of the future of the planet.
"Capitalism has evolved in at least three different forms: corporate capitalism, speculator's capitalism, and, most recently, creative capitalism."
