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Cashless digital transactions are also hit due to the number of reasons. Even although many of the shops have installed swiping machines, the supporting infrastructure is not ready.

Market participants have been fixated on Europe for weeks as single headlines have caused triple-digit spikes and plunges on the Dow repeatedly. Last week, a late-week rally offset a powerful selloff, knocking the broad S&P 500 and Nasdaq indices into the green for the year, joining the blue chips, which were already in positive territory. In a sign of the continued jitters, the cost to insure euro zone sovereign debt increased on Monday, with insurance on Belgian and French debt hitting record highs. European blue chips sunk 1.3%, while the euro plummeted 1.4% to $1.362. U.S. Treasury yields, meanwhile, pointed modestly higher. The 10-year note yields 2.075% from 2.057%.

The Point lets anyone start a campaign asking people to give money or do something as a group, but only if the campaign hits a predetermined tipping point.

Therefore, it's no surprise that global eCommerce sales are expected to hit $5.5 trillion in 2022, according to Statista. But while you have more potential customers, more competitors are also trying to take their share of the eCommerce pie. So, don't expect internet users to land on your website and launch a buying spree without your effort. That's why marketing is vital to any successful eCommerce business's operations. Now, there's no single strategy that works for every eCommerce business. So how do you know the best for your business? ecommerce app development company guide will show you the most effective marketing strategies and how to identify the best for your needs. How do you know what strategy is best for your eCommerce business? As I mentioned earlier, every eCommerce business's marketing strategy is unique according to various factors. Nevertheless, here are three critical considerations to help you discover the best marketing strategy for your eCommerce business. Your ideal buyer While billions of users are online, only a few profiles of people qualify as your ideal customer. Therefore, defining your ideal buyers will determine most of your marketing and even business decisions. You can define your ideal buyer by creating a buyer persona, which will include details such as: * Name * Gender * Age * Income * Favorite marketing channels * Location * Pain points * Ambitions * Hobbies These pieces of information will determine elements of your marketing campaigns, such as marketing channels, brand voice, targeting criteria, and more. Here's an eCommerce buyer persona example from Drip: Your marketing goals Although your overall goal is to acquire more customers and revenue, there are many stages of that journey. Your marketing campaigns at various buyer journey stages will have different goals. Common marketing goals for eCommerce businesses include: * Brand awareness * Lead acquisition * Customer acquisition * Customer retention Once you hav