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Petya N. Georgieva

PR Insights: My Best Career Advice - 1 views

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    Completely agree. The skill to be a good writer is the fundamental requirement to be a good PR pro.
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Petya N. Georgieva

Welcome to Professional PR! - 3 views

Less clutter, better archiving - can't be said better! :) Welcome from me, too! Hope this group will be useful to all of us! Best wishes, Petya @pgeorgieva

Catherine Daar

10 press release etiquette tips and requests - 0 views

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    In light of the above I humbly submit the following 10 press release etiquette tips and requests: 1.       There's a reason every journalist and PR professional is taught about Who, What, Where, When, Why, and How in class 101.  This is the meat and bones of any story and press release.  If it's not at the very top, like within the first two paragraphs, the likelihood of your event being filed decreases and its chance to be trashed increases exponentially.         Out of the famous  W's & H, the most important in releases promoting a future event is the when.  Often I look for the date and time only so I can file it for future discussion.  To be brutally honest I don't care who's going to be there or why the event is happening until the day before or the day of the event.         I'm dealing with a dozen or so tasks at the same time that are relevant to that day, to the upcoming newscast, that are under deadline when your release shows up in my inbox.  The last thing I have time for is searching for that information.  If I have to search I often leave the press release in my inbox with the thought that I will get back to it later when I have time.  Next thing I know I have several of these releases waiting for me at the end of the day because I haven't had time earlier to do it.  Guess what?  These releases often get deleted because my mind is tired.  I admit this is a fault of my own and that I should put in the extra effort to search for the simple details of time and date, but I don't always do it. 2.        The press release needs to be in the body of the email so I'm not forced to open a document to find out the pertinent information.  Attachments are great for supplemental information and to have as a second copy of the press release, but should not be how I have to access the 5 W's & H.  This doesn't just make it easier for me, but guarantees that I receive the information.  There is no guarantee t
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Catherine Daar

A list of top 100 PR blogs by Blog Rank - 22 views

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PR Hamster

11 New Year's resolutions for PR and marketing professionals - 4 views

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    Does anyone on our group aspire to any of these? I'll efinitely try to be more visual in our PR efforts!
Catherine Daar

PR Women to Follow on Twitter in 2011 | PR DIVA - 3 views

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    Me included! :) *happy*
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Marin Gerov

Conversation Agent: The Problem with Assumptions - 1 views

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PR Hamster

Should You Ask Reporters For Their Questions? | Mr. Media Training - 2 views

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    Interesting debate. My personal opinion: it is o.k. to ask them in advance what kind of questions they will be asking/which direction the interview is to take but I would not ask them to submit EVERY question in writing. In the end, you gotta prepare for any kind of question anyways. 
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Katrin Schwede

The Power Of #Hashtag: 5 Use Cases - 2 views

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    Ever wondered why to use hashtags at all? Here are 5 cases how to use them effectively. 
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Petya N. Georgieva

7 things I hate about press releases - 4 views

PR Hamster

How Powerful is an Apology? - 2 views

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    Interesting psychological approach of the effectiveness of an apology.
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Catherine Daar

50 Best Blogs for the Public Relations Major | Bachelor's Degree Online - 19 views

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Petya N. Georgieva

Is the press release *really* dead? - 1 views

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    A good article and very interesting discussion below it.
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PR Hamster

The Three Questions Reporters Always Ask (Media Training Tips) | Mr. Media Training - 1 views

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    I didn't know this Mr. Media Training site and now I am just exploring it and it looks very interesting. The post is helpful indeed - make sure your clients are warned about these 3 Qs.
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Petya N. Georgieva

PR Lessons from the Super Bowl - 1 views

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    Good tips on media training, strategic planning, and branding in the context of the Super Bowl, which can be useful for the PR pros.
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Petya N. Georgieva

Enhancing Offline Relationships with Social Media - 1 views

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    The most important message to the corporate world is: 'The combination of off-line and online social networking is a powerful tool you can utilize for YOUR business.' Very well said by Kyle Lacy. If your CEO is still not convinced about the power of social media, forward him/her this article.
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Petya N. Georgieva

3 important posts #PR pros should read asap - 1 views

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    I selected to share with you 3 recent must read posts - two of them on social media and the third on SEO.
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Petya N. Georgieva

How to Make Your Event Newsworthy - 1 views

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    Short but straight to the important points.
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Petya N. Georgieva

Twitter PR rep unfollows critical journalist - 1 views

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    Everything is transparent online. Only one non-professional PR reaction can ruin your reputation.
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Marin Gerov

Study: PR Gets Higher Marks Than Advertising for Social Media Use - PRNewser - 1 views

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    PR practitioners and advertising specialists think that PR is making better use of social media
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