Jackson Wightman shared some issues that he hates about press releases. Actually, we can work on them in order to change the bad image of the boring press releases...
Mike McGrail suggested something important - to create a standard of the social media abbreviation. Would be great if you take part in his poll and share your point.
Ogilvy's book 'Confessions of an Ad Man' is providing fundamental knowledge and concepts, which are valid not only for the advertising pros but for the whole communications business.
The most important message to the corporate world is: 'The combination of off-line and online social networking is a powerful tool you can utilize for YOUR business.' Very well said by Kyle Lacy. If your CEO is still not convinced about the power of social media, forward him/her this article.
PR specialist in love with life and extremely interested in communications, advertising, psychology, writing, reading, traveling and exploring the world around.