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Catherine Daar

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Catherine Daar

50 Best Blogs for the Public Relations Major | Bachelor's Degree Online - 8 views

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PR Hamster

What the PR Firm Might Not Want You to Know - 1 views

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    Interesting insights. Wonder if anyone recognizes these (from either a PR firm or from a 'client' side).
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Catherine Daar

A list of top 100 PR blogs by Blog Rank - 16 views

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Mixed response from agency bosses as Guardian cracks down on PR plugs - 0 views

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PR Hamster

Crisis Communications: A Special Five-Part Series | Mr. Media Training - 1 views

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    5 articles on crisis communications to save for later
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PR Hamster

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PR Hamster

The Four Stages Of A Crisis | Crisis Communications | Mr. Media Training - 0 views

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PR Hamster

Critical elements public relations strategy should consider | Public relations and mana... - 0 views

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Marin Gerov

Who am I? PR, public relations or social media? | A PR Guy's Musings | Stuart Bruce - 1 views

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    A really interesting view that points out how vast the field of communications is and the importance of having experience in both offline and online activities
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Catherine Daar

What Does It Cost? How to Budget Your PR Program by the Numbers | The Entrepreneurs Hel... - 0 views

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Catherine Daar

1st international network of social media advertising | Buzz Paradise - 2 views

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Catherine Daar

Special Months - 0 views

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Catherine Daar

10 press release etiquette tips and requests - 0 views

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    In light of the above I humbly submit the following 10 press release etiquette tips and requests:

    1.       There's a reason every journalist and PR professional is taught about Who, What, Where, When, Why, and How in class 101.  This is the meat and bones of any story and press release.  If it's not at the very top, like within the first two paragraphs, the likelihood of your event being filed decreases and its chance to be trashed increases exponentially.
            Out of the famous  W's & H, the most important in releases promoting a future event is the when.  Often I look for the date and time only so I can file it for future discussion.  To be brutally honest I don't care who's going to be there or why the event is happening until the day before or the day of the event.
            I'm dealing with a dozen or so tasks at the same time that are relevant to that day, to the upcoming newscast, that are under deadline when your release shows up in my inbox.  The last thing I have time for is searching for that information.  If I have to search I often leave the press release in my inbox with the thought that I will get back to it later when I have time.  Next thing I know I have several of these releases waiting for me at the end of the day because I haven't had time earlier to do it.  Guess what?  These releases often get deleted because my mind is tired.  I admit this is a fault of my own and that I should put in the extra effort to search for the simple details of time and date, but I don't always do it.

    2.        The press release needs to be in the body of the email so I'm not forced to open a document to find out the pertinent information.  Attachments are great for supplemental information and to have as a second copy of the press release, but should not be how I have to access the 5 W's & H.  This doesn't just make it easier for me, but guarantees that I receive the information.  There is no guarantee t
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Catherine Daar

Relations Médias vs Publicité | Les trucs d'un journaliste pour faire parler ... - 0 views

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Catherine Daar

MatchPoint - 1 views

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Catherine Daar

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Petya N. Georgieva

PR Insights: My Best Career Advice - 1 views

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    Completely agree. The skill to be a good writer is the fundamental requirement to be a good PR pro.
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    Thanks for sharing!
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Petya N. Georgieva

Content Is Everywhere - The Changing Tide Of The Internet - 0 views

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    Great article on providing content. Your content should be everywhere where your target groups and consumers are. What are the PR tools and moves to do so?
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PR Hamster

What's Your Communication and Media Plan? - 0 views

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    A basic "how to" for an online communications plan.
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