We can learn from him

If you don't wanna talk and write cliches, read this post ;)

Peter highlights important issues to think about. Very good tips given by the CEO of The Geek Factory.

Good tips on media training, strategic planning, and branding in the context of the Super Bowl, which can be useful for the PR pros.

This post provides some great examples of presentation slides that demonstrate simple and effective ways of explaining what social media is. Very helpful.

Great article on providing content. Your content should be everywhere where your target groups and consumers are. What are the PR tools and moves to do so?

A good article and very interesting discussion below it.

Here is a good list of key characteristics of the successful PR teams. And we can expand it. In my experience, organizational culture is also an important ability and should not be underestimated. What about you?