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In light of the above I humbly submit the following 10 press release etiquette tips and requests: 1.       There's a reason every journalist and PR professional is taught about Who, What, Where, When, Why, and How in class 101.  This is the meat and bones of any story and press release.  If it's not at the very top, like within the first two paragraphs, the likelihood of your event being filed decreases and its chance to be trashed increases exponentially.         Out of the famous  W's & H, the most important in releases promoting a future event is the when.  Often I look for the date and time only so I can file it for future discussion.  To be brutally honest I don't care who's going to be there or why the event is happening until the day before or the day of the event.         I'm dealing with a dozen or so tasks at the same time that are relevant to that day, to the upcoming newscast, that are under deadline when your release shows up in my inbox.  The last thing I have time for is searching for that information.  If I have to search I often leave the press release in my inbox with the thought that I will get back to it later when I have time.  Next thing I know I have several of these releases waiting for me at the end of the day because I haven't had time earlier to do it.  Guess what?  These releases often get deleted because my mind is tired.  I admit this is a fault of my own and that I should put in the extra effort to search for the simple details of time and date, but I don't always do it. 2.        The press release needs to be in the body of the email so I'm not forced to open a document to find out the pertinent information.  Attachments are great for supplemental information and to have as a second copy of the press release, but should not be how I have to access the 5 W's & H.  This doesn't just make it easier for me, but guarantees that I receive the information.  There is no guarantee t

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Although many critics insisted that social media was just a fad, it is obvious that not only social media has become an extension of business's websites, they have also become central to business's marketing strategies. In fact, people now expect brands and businesses to be on social media, especially on Facebook and Twitter.

Small twitter-slip of Sony - definitely not a big "social media blunder" if you ask me though.

Yes, it is disappointing when they 'misbehave'. In this case, someone re-tweetet a negative tweet. He did not add anything offensive, say anything stupid or try to cover up anything - right?

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PR practitioners and advertising specialists think that PR is making better use of social media

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A really interesting view that points out how vast the field of communications is and the importance of having experience in both offline and online activities

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This quote says it all: "As a viewer, you sit there watching this acoustic transgression unfold and wonder to yourself: 'How could this person possibly think they're qualified to be on this stage?' "

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Mike McGrail suggested something important - to create a standard of the social media abbreviation. Would be great if you take part in his poll and share your point.

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Good collection of politicians blundering through small social media errors

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You're looking for an Instagram account to buy, but you don't know where to start. You may be wondering if buying an Instagram account from Social Trade is safe and secure.

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Not sure if the second one is really 'dumb' of just a different interpretation of how to use social media. I think not everyone has to use it in the same way and a formal style could work for some.

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