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In light of the above I humbly submit the following 10 press release etiquette tips and requests: 1.       There's a reason every journalist and PR professional is taught about Who, What, Where, When, Why, and How in class 101.  This is the meat and bones of any story and press release.  If it's not at the very top, like within the first two paragraphs, the likelihood of your event being filed decreases and its chance to be trashed increases exponentially.         Out of the famous  W's & H, the most important in releases promoting a future event is the when.  Often I look for the date and time only so I can file it for future discussion.  To be brutally honest I don't care who's going to be there or why the event is happening until the day before or the day of the event.         I'm dealing with a dozen or so tasks at the same time that are relevant to that day, to the upcoming newscast, that are under deadline when your release shows up in my inbox.  The last thing I have time for is searching for that information.  If I have to search I often leave the press release in my inbox with the thought that I will get back to it later when I have time.  Next thing I know I have several of these releases waiting for me at the end of the day because I haven't had time earlier to do it.  Guess what?  These releases often get deleted because my mind is tired.  I admit this is a fault of my own and that I should put in the extra effort to search for the simple details of time and date, but I don't always do it. 2.        The press release needs to be in the body of the email so I'm not forced to open a document to find out the pertinent information.  Attachments are great for supplemental information and to have as a second copy of the press release, but should not be how I have to access the 5 W's & H.  This doesn't just make it easier for me, but guarantees that I receive the information.  There is no guarantee t

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A data and visualization course will help improve clarity and insight. Why is a course necessary? Because the big data machine is slowly gaining momentum. According to the latest data, big data skills are in demands far as employers are concerned. The University of Illinois offers a four-week course through Coursera. This course is aimed at giving you a firm foundation in graphics programming, human perception and cognition, visualization, and other information. This will improve your grasp on the foundation.

With the world going through a 'mobile bubble', and with several companies adopting a mobile-first strategy, we at YourStory had a few interesting pointers to ask what the untapped mobile opportunities that venture capitalists see. At MobileSparks 2015, we spoke on this with Rutvik Doshi, the Director of Inventus Capital Partners, Ravi Gururaj, the Co-founder of Frictionless Ventures, and Alok Goel, the Managing Director of Saif Partners.

How to cut through information overload. The problem is simple, true and relevant. The solutions are less convincing, but yes: networking works.

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