Pro Ethics

An article on how to execute good/ ethical advertising for a company.

Using Stem Cell Marketing for monetary gain...

Interesting topic. And, its true, as long as there are desperate people in the world, there will always be someone trying to take advantage of them.

The evolving criminal schemes, which include mortgage fraud, counterfeiting, bank and credit card fraud and identity theft, are attractive because they are much less risky than traditional gang-related crimes such as murder, drug trafficking and robbery, and have the potential to yield much greater profits, according to a new national gang threat assessment from the FBI.

In a revised audit of the Department of Justice Conference Planning and Food and Beverage Costs, the Inspector General has apologized for accusing the department of spending $16 per muffin. This is questionable ethics in my opinion in a time of economic downturn, and when the government has a huge spending deficit.

Interesting guide and read. Show how to keep dishonest employees and coworkers honest. But really if they were all ethical and rational people, there wouldn't be a need for this article

An advertisment turned negative with racism...

This just goes to show that even a big corporation such as Cadbury can "unknowingly" step on toes. What may have sounded like a good idea in the beginning turns out to be offensive.

KANKAKEE - U.S. Rep. Jesse Jackson Jr. said Saturday he expects to be "vindicated" in a House ethics probe looking at his involvement in trying to secure President Barack Obama's vacated Senate seat from then-Gov. Rod Blagojevich. I doubt vindication is in Jesse Jr. future.

how much of an effect do advertisements play in getting people to smoke? is the surgeon general's warning enough?

Ethics are a collection of principles of right conduct that shape the decisions people or organizations make. Practicing ethics in marketing means deliberately applying standards of fairness, or moral rights and wrongs, to marketing decision making, behavior, and practice in the organization.

To send work overseas, spend less money and be more effective? Or be ethical and keep jobs in American but spend more money?

Advertising has a great influence on the way people understand themselves and the world around them as well as all the fundamental values and behavior (Foley 1999, p.220). Thus ethics and moral principles in advertising should be widely taught, motivated and understood well by advertisers so as to affect people positively by delivering their intended messages behind their Ads.

Desperate times calls for desperate measures in the business world.

I found this cartoon and thought it was perfect for this weeks topic of ethical advertising. To me this cartoon means something different depending on how you view it. Is the boy on the right causing people to think that the boy on the right pees in his product, when he doesn't? Or, is he being transparent whereas the boy on the left (who does pee in his lemonade), not disclosing that fact?

Human Values in Marketing

Thought this was a change in most of the news on here, a fitness equipment salesmen, help this little girl who went into convulsions. Moral and Ethical Character

More on ethics in advertising

former chief executive of Sonray Capital Markets, Scott Murray, has been sentenced to five years in prison for his role in the collapse of the broking house.

Kotler and Levy, in their book, Corporate Social Responsibility define corporate social responsibility as "a commitment to improve community well-being through discretionary business practices and contributions of corporate resources". Some of the benefits of being socially responsible include (a) enhanced company and brand image (b) easier to attract and retain employees (c) increased market share (d) lower operating costs and (e) easier to attract investors.

Article stating that the America's infrastructure is on the decline and that repairing these declining structures would create jobs and benefit America in the long-term.

Big Mario's delivery driver brings hot pizzas to the Seattle Occupy Wall Street protest. NEW YORK (CNNMoney) -- Big Mario's Pizza has been keeping the tummies of the protesters at the Occupy Wall Street Seattle full for almost two weeks. Co-owner David Meinert donated about 12 pizzas to protesters a couple days after the occupation gained traction in Seattle.