No, we didn't make it up. A federal indictment released Tuesday accuses 24-year-old Aaron Swartz of stealing the documents from JSTOR, a subscription service that offers digitized copies of articles from more than 1,000 academic journals. Prosecutors say Swartz hacked into MIT's system between September and January after breaking into a computer wiring closet on campus.
McDonald's currently spends more money on advertising in general than any other brand in all industries combined, helping it replace Coca-Cola as the world's most famous brand, according to "Fast Food Nation" author Eric Schlosser.
To be less influenced by advertising, it is good to be aware of the tricks that are employed. When you realize what is happening, you are warned. Advertising focusses only on positive aspects of product, never on negative ones. When supermarkets lower some of their prices, they make sure everyone knows about it.
Kotler and Levy, in their book, Corporate Social Responsibility define corporate social responsibility as "a commitment to improve community well-being through discretionary business practices and contributions of corporate resources". Some of the benefits of being socially responsible include (a) enhanced company and brand image (b) easier to attract and retain employees (c) increased market share (d) lower operating costs and (e) easier to attract investors.
Advertisers and their agencies are frequently confronted with having to make ethical choices, which are often difficult, because they are not black or white. This presentation presents some of these challenging situations from a philosophical perspective. In addition, it covers: industry regulation; is advertising manipulative or misleading?; should potentially harmful products be advertised?