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Surprisingly, a survey found that people think advertising is one of the top 5 areas that require governmental regulations. The others were water pollution, toxic waste, air pollution, and nuclear safety.

Some advertisers have been appealing to Sept. 11 to tell their own stories. Part of the appeal for this sort of thing is what's called in logic an "appeal to emotion" - if you use a symbol people have a powerful emotional connection to, they will be more easily swayed or drawn to you, or in this case to your product.

Advertisers and their agencies are frequently confronted with having to make ethical choices, which are often difficult, because they are not black or white. This presentation presents some of these challenging situations from a philosophical perspective. In addition, it covers: industry regulation; is advertising manipulative or misleading?; should potentially harmful products be advertised?

Great resource, Marcus. These are some classic examples for thinking through ethical issues in advertising. One of out talks for this week will be from Ogilvy & Mather's Vice Chairman, Rory Sutherland.

Thought there were some good points made here.

To be less influenced by advertising, it is good to be aware of the tricks that are employed. When you realize what is happening, you are warned. Advertising focusses only on positive aspects of product, never on negative ones. When supermarkets lower some of their prices, they make sure everyone knows about it.

Bad advertising

More on ethics in advertising

Article on how advertising has an impact on the way children develop and grow up.

Advertising has a great influence on the way people understand themselves and the world around them as well as all the fundamental values and behavior (Foley 1999, p.220). Thus ethics and moral principles in advertising should be widely taught, motivated and understood well by advertisers so as to affect people positively by delivering their intended messages behind their Ads.

Human Values in Marketing

Ask your mother, or rely on scientific studies, consumer reports and trial and error

An article on how to execute good/ ethical advertising for a company.

When thinking about advertising and people's views of objectifying women, I thought of this billboard. The woman, Jenifer Robb, who they mention in the article, is a friend of mine. I personally loved the ad and didn't feel objectified in the slightest. I found it funny that the one woman who made such a stink about it actually caused more people to go to the store.

I found this cartoon and thought it was perfect for this weeks topic of ethical advertising. To me this cartoon means something different depending on how you view it. Is the boy on the right causing people to think that the boy on the right pees in his product, when he doesn't? Or, is he being transparent whereas the boy on the left (who does pee in his lemonade), not disclosing that fact?

Anoying online advertizing will create negativity

If it's true that they only pulled the ads because the show would cause controversy, I'm unimpressed; the mucky-mucks at Lowe's certainly aren't uncanny outlaws.

Not many "mucky-mucks" are :)

How true that is; sadly.

Article about Lawrence & Schiller Advertising Agency keeping their employees tied together.

Article from 1997 that talks about exaggerated images and profiles in advertising, commercials, and campaigns. I thought it was fitting for what was discussed this week