Advertising has a great influence on the way people understand themselves and the world around them as well as all the fundamental values and behavior (Foley 1999, p.220). Thus ethics and moral principles in advertising should be widely taught, motivated and understood well by advertisers so as to affect people positively by delivering their intended messages behind their Ads.

Ethics are a collection of principles of right conduct that shape the decisions people or organizations make. Practicing ethics in marketing means deliberately applying standards of fairness, or moral rights and wrongs, to marketing decision making, behavior, and practice in the organization.

Ethics in Business mentor Jeffrey Seglin responds to the following question from an inc.com visitor:Can you grow a small, bootstrapped company into a success without lying to potential customers and suppliers? Jeffrey Seglin responds:I've actually dealt with this question before, in "True Lies," a 1998 article citing an ethics poll of Inc.

During their start-up days, many Inc. 500 CEOs tell half-truths to win over customers, while others tell outright lies. A look at the ethical difference between posturing and overt deception. To grow their Inc. 500 companies, some bootstrappers engaged in an astounding amount of embellishment.

The single biggest threat to the survival of your company is not the competition. (article continues below) It's not the rising cost of gas or fluctuations in the stock market or any of the things people typically think of when they consider all the variables that can tank an otherwise thriving small business.

Posted on Edge Economy: June 8, 2009 2:14 PM So there I was, surfing the web, when I came across this awesome little company called Wonga. What does Wonga do? It makes short term loans, like "payday" loans. At a 2689% APR.

Everyone is asking the same questions: Have we hit bottom yet? When will the recession end? When will things go back to the way they were? As a chief executive, I'm as eager as anyone to put the recession into the past. A growing economy benefits everyone.

Posted on Harvard Business Review: December 13, 2010 11:33 AM On December 9, Facebook CEO Mark Zuckerberg joined Microsoft founder Bill Gates and wealthy investor Warren Buffet in signing the Gates-Buffet Giving Pledge, which commits them to donate at least half of their wealth over time. Other less-well-known holders of 10-figure U.S.

This is one of a series of fictional case studies based on real ethical dilemmas. It is designed to promote questions and commentary. We welcome your participation. With unemployment at an all-time high and 50 percent of the downtown shops vacant, Tony Pell, mayor of Weldon, had been working with a regional business-development agency to revitalize what most locals called "the dead downtown."

Five ways to think Ethically

This article talks about the expansion of morals in businesses.