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An amusing anecdote about how listening to the customer can help with the sale.

A sales technique based on listening to the customer and helping them acheive their needs and goals.

This is a 6 minute video Cable Hardin and I did for Daktronics. I was supposed to be for incoming employees, to learn more about Daktronics and the values the company holds. It has, however, become somewhat of a sales tool as well. Some customers are interested in who they are buying equipment from.

Google booked record sales and earnings in the first half of this year, made a series of splashy acquisitions, and is on a hiring spree. But in the eyes of Google chairman Eric Schmidt, the company is fighting for its survival.

Toyota's announcement of a technical fix for its sticky gas pedals - which can lead to sudden acceleration problems - is not likely to bring a quick end to the company's current recall nightmare. Having already halted sales and production of eight of its top-selling cars in the U.S.

Here is the ethic statement from the AMA (american marketing association)

This article gives a nice break down of the rules that some people should fallow when be sales men.

I found this cartoon and thought it was perfect for this weeks topic of ethical advertising. To me this cartoon means something different depending on how you view it. Is the boy on the right causing people to think that the boy on the right pees in his product, when he doesn't? Or, is he being transparent whereas the boy on the left (who does pee in his lemonade), not disclosing that fact?