Corporate Social Responsibility (Csr) And Ethics In Marketing - 0 views
-
Marcus Christensen on 23 Oct 11Kotler and Levy, in their book, Corporate Social Responsibility define corporate social responsibility as "a commitment to improve community well-being through discretionary business practices and contributions of corporate resources". Some of the benefits of being socially responsible include (a) enhanced company and brand image (b) easier to attract and retain employees (c) increased market share (d) lower operating costs and (e) easier to attract investors.