This is the third in our series of six app-related articles. See also:
• It’s all about the design. Essential tips from user experience gurus
• Mobile applications: native v Web apps – what are the pros and cons?
• What is a mobile Web app? Here’s expert opinion from the W3C
• The open market approach: Q&A with GetJar, the No1 independent app store
• How museums bring collections to life with augmented reality
will an iPhone app deliver return on investment (ROI)
ll you can do are some crude calculations based on the three numbers that Apple releases
extra cost of adding a second and third smartphone platform is 30-50 percent of the original investment.
Average revenue per paid-app: US $6,259.78.
normal for an app to cost US $50,000 to
don’t get picked by the Apple reviewers, you don’t get featured.
iPhone users have on average 37 apps on their phones
cross-promote your app for free
SMS/email opt-in lists,
media love writing about anything you do;
, mobiThinking is not alone in querying the economics of the App Store model: see Tomi Ahonen.
And this honest first-hand app experience from Tom Hume, a design director at a London agency called IDEO, is fascinating.
What we don’t know is: was it was kept for a year, month, week or day, or did it go straight in the bin.
TWC proudly tells us that Weather.mobi gets 25 million unique users a month.
same visitor information for the app is confidential.
Middle East and Africa will have the strongest growth
United Kingdom-based O2 reported that its mobile data traffic
Telecom Italia
AT&T has re
Cisco VNI Global Mobile Data Traffic Forecast,
.6 exabytes per month by 2014, and over 2.3 of those are due to mobile video traffic.
3.6 Exabytes per Month of Mobile Data Traffic by 2014
Video Will Account for 66 Percent of Global Mobile Data Traffic by 2014
Figure 3 shows the devices responsible for mobile data traffic growth.
Smartphones and portables will account for 91 percent of all mobile data traffic by 2014
rimarily due to the much higher usage profile of laptops and the suitability of mobile broadband handsets
Laptops and Smartphones Drive Traffic Growth
ercentage of Install Base of Smartphones over all Mobile Handsets
igh-End Handsets and Laptops Can Multiply Traffic
Much mobile data activity takes place within the user's home. A
Cisco's Internet Business Solutions Group
45.6%
36.6%
United Kingdom
Mobile Internet Time at Home, at Work and On The Move
Cisco IBSG Connected Life Market Watch
Cisco has estimated the amount of smartphone traffic that can be offloaded through dual-mode devices or femtocells
Traffic Offload
. Mobile-Only Data Users by Country, 2009-2014
social augmented reality
next five years are projected to provide unabated mobile video adoption despite the recen
Global Mobile Data Traffic 2009-2014
Cisco VNI Global Mobile Data Traffic
nforma Telecoms and Media, Infonetics, Cahners In-Stat, Datamonitor, Gartner, IDC, Dell'Oro, Synergy, Nielsen, comScore, and the International Telecommunications Union
Twitter is very good at creating those communities for shows that a lot of people are likely to be watching – a big football match, say, or some reality TV abomination – but if you’re watching something more obscure then there is only a slim chance that somebody else in your Twitter stream is doing the same
basketballer Shaquille O'Neill appear to jump out of the bottl
LegoClick." Elements of the campaign included an online community for inventors and artists, an awards show to celebrate the creativity of kids and an iPhone app that Legofies photographs
Unilever's Klondike brand, Via created a crowdsourcing model to come up with creative ideas and cost-effectively execute a wave of national TV spot