digital age has also encouraged marketers to gravitate towards full-service agencies
We are moving to a world of full-service again because increasingly the agencies that make the difference are the ones with quality planners that are truly media neutra
boutiques have to own a space of pure creativity
lients set agencies specific targets based around their business objectives
There does seem to be a bias within ad agencies towards either a need to make great TV films or to offer you a creative digital response to a brief even if you have not asked for it
Remuneration models, agency structure and how they integrate with other agencies is in a state of flux and agencie
cost and scale might rule a marketer’s head
Dubit and Kids
arger traditional agencies tend to concentrate on “high profile, shock-tactic campaigns for big charities just to get noticed
Guided Collective’s model
eid has developed an alternative “collaborative mode
200 independent consultants who are
The Next Door agenc
ingle-agency P&L
WPP’s Ogilvy Mather’s Ogilvy Noor division, which specialises in Islamic branding and marketing
80% of those surveyed feel that digital agencies are too fragmented and specialised an
basketballer Shaquille O'Neill appear to jump out of the bottl
LegoClick." Elements of the campaign included an online community for inventors and artists, an awards show to celebrate the creativity of kids and an iPhone app that Legofies photographs
Unilever's Klondike brand, Via created a crowdsourcing model to come up with creative ideas and cost-effectively execute a wave of national TV spot