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Alex Street

Technology Trends Cost Kids £383 A Year - 0 views

www.freshbusinessthinking.com/news.php

gaming consumerreserach research youthpanel

shared by Alex Street on 29 Jul 11 - No Cached
  • Children in London are the highest spenders on technology at £602
  • nine-tenths of children (91%) own a games console,
  • number of tracks downloaded per week h
Alex Street

Tennis Participation at All-Time High : GEM Tennis | What Champions Read. - 0 views

www.gemtennis.com/...participation-at-all-time-high

lta tennis US

shared by Alex Street on 16 Apr 12 - No Cached
  • sport as one of the fastest growing in the country,
  • eveloping partnerships with schools, parks systems, public and private facilities,
  • ide range of programs to get kids
  • ...6 more annotations...
  • m the ground up, t
  • . At littletennis.com, an
  • interactive games, picture boards, and fun facts
  • A’s No-Cut progr
  • as Cardio Tennis (the ultimate c
  • d Flex Leagues (tailored to fit i
Alex Street

Remodelling the agency relationship for the 3.0 age | In-Depth Analysis | Marketing Week - 0 views

www.marketingweek.co.uk/...3016609.article

brandedentertainment agencies

shared by Alex Street on 23 Jun 11 - No Cached
  • always on’, 24/7 digital world demands a fresh appr
  • gencies to be “always on
  • “Agencies have to understand that brands are ‘always
  • ...16 more annotations...
  • digital age has also encouraged marketers to gravitate towards full-service agencies
  • We are moving to a world of full-service again because increasingly the agencies that make the difference are the ones with quality planners that are truly media neutra
  • boutiques have to own a space of pure creativity
  • lients set agencies specific targets based around their business objectives
  • There does seem to be a bias within ad agencies towards either a need to make great TV films or to offer you a creative digital response to a brief even if you have not asked for it
  • Remuneration models, agency structure and how they integrate with other agencies is in a state of flux and agencie
  • cost and scale might rule a marketer’s head
  • Dubit and Kids
  • arger traditional agencies tend to concentrate on “high profile, shock-tactic campaigns for big charities just to get noticed
  • Guided Collective’s model
  • eid has developed an alternative “collaborative mode
  • 200 independent consultants who are
  • The Next Door agenc
  • ingle-agency P&L
  • WPP’s Ogilvy Mather’s Ogilvy Noor division, which specialises in Islamic branding and marketing
  • 80% of those surveyed feel that digital agencies are too fragmented and specialised an
Alex Street

Advertising: Small Agency of the Year: Pereira & O'Dell | Special: Small Agency 2010 - ... - 0 views

adage.com/...145088

agencies viral boutique

shared by Alex Street on 23 Jun 11 - No Cached
  • Ad Age's Small Agency of the Year
  • special edition Muscle Milk bottle that used augmented reality technology
  • r demand-building strategy,
  • ...3 more annotations...
  • basketballer Shaquille O'Neill appear to jump out of the bottl
  • LegoClick." Elements of the campaign included an online community for inventors and artists, an awards show to celebrate the creativity of kids and an iPhone app that Legofies photographs
  • Unilever's Klondike brand, Via created a crowdsourcing model to come up with creative ideas and cost-effectively execute a wave of national TV spot
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