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Nick Verkroost

Exclusive: Zynga Says Offers Were Just 10% Of Revenues - 0 views

  • Zynga tells us it makes 90% of its revenues from gamers putting their own money into the system to buy virtual goods
  • only 10% of its revenues come from "offers" marketing, where sponsors agree to buy virtual goods for gamers, so long as those gamers agree to try a product
  • ynga will reportedly reach $200 million to $250 million revenues this year
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