Orchestrated Media” t
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in title, tags, annotations or urlBBC - Research and Development: Orchestrated Media - Beyond second and third screen - 0 views
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consumers are adding video consumption platforms (mobile, Internet) to their weekly viewing schedule, rather than replacing TV,
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2.7% of the total TV time per month involved simultaneous Internet access
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Remodelling the agency relationship for the 3.0 age | In-Depth Analysis | Marketing Week - 0 views
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always on’, 24/7 digital world demands a fresh appr
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gencies to be “always on
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“Agencies have to understand that brands are ‘always
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Global mobile statistics 2011: all quality mobile marketing research, mobile Web stats, subscribers, ad revenue, usage, trends… | mobiThinking - 0 views
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Top 10 mobile Web countries: South Korea and Japan lead in mobile broadband penetration
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10 countries by active mobile broadband subscriptions pe
ITV's footie coverage - with added Twitter and AudioBoo | Media | guardian.co.uk - 0 views
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hype-tastic iPhone audio tool AudioBoo will be integrated, so any relevant commentary from fans can be submitted to the ITV site
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udioBoo tool is free, the 'magic tags' allow premium
Audioboo allows any iPhone app to add user voices - Signs big media partners - 0 views
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pp developer can now add Audioboo recording functionality to their app
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number of high profile media partners
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BBC, ABC Australia, Guardian, Aljazeera, Sky New
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Advertising: Small Agency of the Year: Pereira & O'Dell | Special: Small Agency 2010 - Advertising Age - 0 views
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Ad Age's Small Agency of the Year
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special edition Muscle Milk bottle that used augmented reality technology
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r demand-building strategy,
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