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Alex Street

BBC - Research and Development: Orchestrated Media - Beyond second and third screen - 0 views

www.bbc.co.uk/...ated-media---beyond-se-1.shtml

socialmedia socialtv bbc yahoo nielsen

shared by Alex Street on 28 Jun 11 - No Cached
  • Orchestrated Media” t
  • consumers are adding video consumption platforms (mobile, Internet) to their weekly viewing schedule, rather than replacing TV,
  • 2.7% of the total TV time per month involved simultaneous Internet access
  • ...1 more annotation...
  • 7% of the respondents frequently engaged online with content related to the TV show or advertisement
Alex Street

Remodelling the agency relationship for the 3.0 age | In-Depth Analysis | Marketing Week - 0 views

www.marketingweek.co.uk/...3016609.article

brandedentertainment agencies

shared by Alex Street on 23 Jun 11 - No Cached
  • always on’, 24/7 digital world demands a fresh appr
  • gencies to be “always on
  • “Agencies have to understand that brands are ‘always
  • ...16 more annotations...
  • digital age has also encouraged marketers to gravitate towards full-service agencies
  • We are moving to a world of full-service again because increasingly the agencies that make the difference are the ones with quality planners that are truly media neutra
  • boutiques have to own a space of pure creativity
  • lients set agencies specific targets based around their business objectives
  • There does seem to be a bias within ad agencies towards either a need to make great TV films or to offer you a creative digital response to a brief even if you have not asked for it
  • Remuneration models, agency structure and how they integrate with other agencies is in a state of flux and agencie
  • cost and scale might rule a marketer’s head
  • Dubit and Kids
  • arger traditional agencies tend to concentrate on “high profile, shock-tactic campaigns for big charities just to get noticed
  • Guided Collective’s model
  • eid has developed an alternative “collaborative mode
  • 200 independent consultants who are
  • The Next Door agenc
  • ingle-agency P&L
  • WPP’s Ogilvy Mather’s Ogilvy Noor division, which specialises in Islamic branding and marketing
  • 80% of those surveyed feel that digital agencies are too fragmented and specialised an
Alex Street

Global mobile statistics 2011: all quality mobile marketing research, mobile Web stats, subscribers, ad revenue, usage, trends… | mobiThinking - 0 views

mobithinking.com/...latest-mobile-stats

mobile statistics korea smartphones LTE

shared by Alex Street on 21 Jun 11 - Cached
  • Top 10 mobile Web countries: South Korea and Japan lead in mobile broadband penetration
  • 10 countries by active mobile broadband subscriptions pe
Alex Street

ITV's footie coverage - with added Twitter and AudioBoo | Media | guardian.co.uk - 0 views

www.guardian.co.uk/...itv-twitter

audioboo

shared by Alex Street on 04 Jul 11 - No Cached
  • hype-tastic iPhone audio tool AudioBoo will be integrated, so any relevant commentary from fans can be submitted to the ITV site
  • udioBoo tool is free, the 'magic tags' allow premium
Alex Street

Audioboo allows any iPhone app to add user voices - Signs big media partners - 0 views

eu.techcrunch.com/...oices-signs-big-media-partners

audioboo

shared by Alex Street on 04 Jul 11 - No Cached
  • pp developer can now add Audioboo recording functionality to their app
  • number of high profile media partners
  • BBC, ABC Australia, Guardian, Aljazeera, Sky New
  • ...5 more annotations...
  • audioboo a lot of potential for scale compared
  • SoundCloud and Cinch
  • Broadcastr, Cinch and also iPadio
  • Soundcloud’s
  • simple way of recording audio while on the move and adding as much useful data to it as possible, such as photos, tags and locatio
Alex Street

Advertising: Small Agency of the Year: Pereira & O'Dell | Special: Small Agency 2010 - Advertising Age - 0 views

adage.com/...145088

agencies viral boutique

shared by Alex Street on 23 Jun 11 - No Cached
  • Ad Age's Small Agency of the Year
  • special edition Muscle Milk bottle that used augmented reality technology
  • r demand-building strategy,
  • ...3 more annotations...
  • basketballer Shaquille O'Neill appear to jump out of the bottl
  • LegoClick." Elements of the campaign included an online community for inventors and artists, an awards show to celebrate the creativity of kids and an iPhone app that Legofies photographs
  • Unilever's Klondike brand, Via created a crowdsourcing model to come up with creative ideas and cost-effectively execute a wave of national TV spot
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