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Home/ Redshift Strategy/ Contents contributed and discussions participated by Sasha Roupell

Contents contributed and discussions participated by Sasha Roupell

Sasha Roupell

thinkbox - Planning and Buying Broadcaster VOD - 1 views

  • Broadcasters like ITV and Channel 4 are investing a lot in this exercise.  It can
  • lso be inferred from the other online behaviour of viewers with the use of cookies
  • Socio-demographics:
  • ...4 more annotations...
  • Geographics:
  • Content context:
  • Other data:
  • Platform:
Sasha Roupell

Clutches Products - 0 views

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    Combines celebrity-curated content (GweedyMe) with personalised suggestions based on individual tastes (Lyst / Dressipi) Interesting business model, and successful: generating $500k a week
Sasha Roupell

Google Play Magazines review - PC Advisor - 0 views

  • In essence Google has taken away from the publishers the task of creating a digital magazine from their existing print product.
  • simple revenue share deal makes being on Play a no-brainer for publishers.
  • Once you've bought them or started a trial, the magazines appear in your app, but you have to download them in order to read. This is an important point, both good and bad.
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