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Contents contributed and discussions participated by David Astle

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David Astle

Social Games: What is the core team needed to develop a social game? - Quora - 0 views

www.quora.com/...eeded-to-develop-a-social-game

socialgaming development costs

shared by David Astle on 18 Jan 11 - No Cached
  • You're aiming for 0.5M MAU, lets assume a good ARPU of $0.40 given monthly revenues of $200,000.
  • f your game has a good viral ratio of 0.5, that is, each person invites 0.5 other people, then we can model the equation as 1 / (1 - 0.5) = 2. So for every person we buy, we get 2 kicked out (2 for the price of 1). So, to hit 0.5M MAUs we need to buy approx. 0.5M / 2 = 250,000 users. 
  • Our cost to acquire a customer (CAC) is probably going to be around $0.50, so the cost to acquire those 250,000 users is $125,000. 
  • ...1 more annotation...
  • Taking into account the cost of hosting, and the cost of processing the payments then we can safely round up the monthly "cost of sales" to $140,000 on monthly revenue of $200,000.
David Astle

China outpaces Western Europe with mobile application and game downloads (Canalys resea... - 0 views

www.canalys.com/...r2010092.html

socialgaming MobileApps

shared by David Astle on 18 Jan 11 - No Cached
  • David Astle on 18 Jan 11
     
    s from a survey conducted for the new Canalys Mobile Application Analysis services suite show that 51% of Chinese end users downloaded applications or games on their mobile phones
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