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Twitter is very good at creating those communities for shows that a lot of people are likely to be watching – a big football match, say, or some reality TV abomination – but if you’re watching something more obscure then there is only a slim chance that somebody else in your Twitter stream is doing the same

relevant hashtag

likely to serve those niches more effectively

2 million people in the UK who tweet about TV shows

TV Genius Social TV Twitter Analytics(measures the top TV shows on Twitter, and creates content discovery solutions around the data)

SecondScreen Networks

We’ve tracked our real-time water cooler, dubbed the “Bravo Talk Bubble,” and found that it has delivered a 10% lift to The Real Housewives of New York

Nederlands 3, a Dutch public broadcaster. Its TV Lab airs and stre

sks viewers to vote and share their impressions, which are recorded in real time and displayed online fo

of podcasting tools to enable individuals and

re tools galore to set up show

Ad Age's Small Agency of the Year

special edition Muscle Milk bottle that used augmented reality technology

basketballer Shaquille O'Neill appear to jump out of the bottl