Skip to main content

Home/ Redshift Strategy/ Group items tagged reality

Rss Feed Group items tagged

Alex Street

TV and the 'second screen' - The big fat social media experience | The Wall Blog - 0 views

  • grates Facebook and Twitter to provide a formalised setting for conversation –
  • Example 2: Junaio’s augmented reality app for Galileo (in German but self-explanatory)
  • Augmented reality offers an alternative way to approach the ‘second screen’ p
  • ...3 more annotations...
  • 6% of UK smartphone users say they use augmented reality ap
  • e 1: Grey’s Anatomy Sync for iPad
  • Future Foundation
Alex Street

Why doesn't the Apple App Store give download figures? Would the truth be unA... - 0 views

  • This is the third in our series of six app-related articles. See also: • It’s all about the design. Essential tips from user experience gurus • Mobile applications: native v Web apps – what are the pros and cons? • What is a mobile Web app? Here’s expert opinion from the W3C • The open market approach: Q&A with GetJar, the No1 independent app store • How museums bring collections to life with augmented reality
  • will an iPhone app deliver return on investment (ROI)
  • ll you can do are some crude calculations based on the three numbers that Apple releases
  • ...13 more annotations...
  • extra cost of adding a second and third smartphone platform is 30-50 percent of the original investment.
  • Average revenue per paid-app: US $6,259.78.
  • normal for an app to cost US $50,000 to
  • don’t get picked by the Apple reviewers, you don’t get featured.
  • iPhone users have on average 37 apps on their phones
  • cross-promote your app for free
  • SMS/email opt-in lists,
  • media love writing about anything you do;
  • , mobiThinking is not alone in querying the economics of the App Store model: see Tomi Ahonen. And this honest first-hand app experience from Tom Hume, a design director at a London agency called IDEO, is fascinating.
  • What we don’t know is: was it was kept for a year, month, week or day, or did it go straight in the bin.
  • TWC proudly tells us that Weather.mobi gets 25 million unique users a month.
  • same visitor information for the app is confidential.
  • Great apps also have a habit of winning awards
Alex Street

Cisco Visual Networking Index: Global Mobile Data Traffic Forecast Update, 20... - 0 views

  • Visual Networking Index (VNI) Global Mobile Data Traffic Forecast Update
  • mobile data traffic will double every year through 2014,
  • 66 percent of the world's mobile data traffic will be video by 2014.
  • ...29 more annotations...
  • Middle East and Africa will have the strongest growth
  • United Kingdom-based O2 reported that its mobile data traffic
  • Telecom Italia
  • AT&T has re
  • Cisco VNI Global Mobile Data Traffic Forecast,
  • .6 exabytes per month by 2014, and over 2.3 of those are due to mobile video traffic.
  • 3.6 Exabytes per Month of Mobile Data Traffic by 2014
  • Video Will Account for 66 Percent of Global Mobile Data Traffic by 2014
  • Figure 3 shows the devices responsible for mobile data traffic growth.
  • Smartphones and portables will account for 91 percent of all mobile data traffic by 2014
  • rimarily due to the much higher usage profile of laptops and the suitability of mobile broadband handsets
  • Laptops and Smartphones Drive Traffic Growth
  • ercentage of Install Base of Smartphones over all Mobile Handsets
  • igh-End Handsets and Laptops Can Multiply Traffic
  • Much mobile data activity takes place within the user's home. A
  • Cisco's Internet Business Solutions Group
  • 45.6%
  • 36.6%
  • United Kingdom
  • Mobile Internet Time at Home, at Work and On The Move
  • Cisco IBSG Connected Life Market Watch
  • Cisco has estimated the amount of smartphone traffic that can be offloaded through dual-mode devices or femtocells
  • Traffic Offload
  • . Mobile-Only Data Users by Country, 2009-2014
  • social augmented reality
  • next five years are projected to provide unabated mobile video adoption despite the recen
  • Global Mobile Data Traffic 2009-2014
  • Cisco VNI Global Mobile Data Traffic
  • nforma Telecoms and Media, Infonetics, Cahners In-Stat, Datamonitor, Gartner, IDC, Dell'Oro, Synergy, Nielsen, comScore, and the International Telecommunications Union
Alex Street

Digital Consumer » Blog Archive » GoogleTV: "You Get the Idea" - 0 views

  • Cord cutting is fast becoming a reality
  • cord cutters” exceeding 10% of US television households
  • GoogleTV talking points bill the platform as “complementary”
Alex Street

GetGlue, Miso and Philo: Check-in apps for couch potatoes - Telegraph Blogs - 0 views

  • Twitter is very good at creating those communities for shows that a lot of people are likely to be watching – a big football match, say, or some reality TV abomination – but if you’re watching something more obscure then there is only a slim chance that somebody else in your Twitter stream is doing the same
  • relevant hashtag
  • likely to serve those niches more effectively
  • ...1 more annotation...
  • GetGlue, which is a much broader proposition altogether
Alex Street

Game of Thrones Asks Fans to Play Mouth-Watering Metagame | Magazine | Wired.com - 0 views

  • Game of Thrones: Ice and Fire app at the iTunes Store. The app provided a closer look at some of the actual locations used in filming Game of Thrones
  • True Blood’s Blood Copy alternate reality game.
  • an communities and websites were contac
  • ...2 more annotations...
  • Campfire hid an Easter egg
  • 37,000 users registered for the site, 12,000 people downloaded the Ice and Fire app, and 190,000
Alex Street

Advertising: Small Agency of the Year: Pereira & O'Dell | Special: Small Agency 2010 - ... - 0 views

  • Ad Age's Small Agency of the Year
  • special edition Muscle Milk bottle that used augmented reality technology
  • r demand-building strategy,
  • ...3 more annotations...
  • basketballer Shaquille O'Neill appear to jump out of the bottl
  • LegoClick." Elements of the campaign included an online community for inventors and artists, an awards show to celebrate the creativity of kids and an iPhone app that Legofies photographs
  • Unilever's Klondike brand, Via created a crowdsourcing model to come up with creative ideas and cost-effectively execute a wave of national TV spot
1 - 9 of 9
Showing 20 items per page