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Alex Street

Advertising Services | Miniweb Technologies Ltd - Connected TV - 0 views

www.miniweb.tv/...advertising-services

personalisation customisation miniweb EPGs

shared by Alex Street on 19 Oct 10 - No Cached
  • Alex Street on 19 Oct 10
     
    et of standard ad formats that are adapted to TV screen  Multiple targeting dimensions (contextual, demographic, behavioural, geographic)Full service available for publishers (ad sales/management, ad serving)Accountable advertising - web-style targeted advertising on TV
Sasha Roupell

thinkbox - Planning and Buying Broadcaster VOD - 1 views

www.thinkbox.tv/...nav.2419

Advertising VOD data buying ITV C4

shared by Sasha Roupell on 10 Jun 13 - No Cached
  • Broadcasters like ITV and Channel 4 are investing a lot in this exercise.  It can
  • lso be inferred from the other online behaviour of viewers with the use of cookies
  • Socio-demographics:
  • ...4 more annotations...
  • Geographics:
  • Content context:
  • Other data:
  • Platform:
Alex Street

Ovum Research Store - Consumer Insights: Exploring the TV Apps Opportunity - 0 views

store.ovum.com/...loring_the_tv_apps_opportunity

tvapps appli

shared by Alex Street on 21 Mar 12 - No Cached
  • new use-cases
  • add value for consumers by augmenting and enhancing the TV user experience
  • overview of consumers' online activities by connected device type
  • ...13 more annotations...
  • long-form video-consumption on non-traditional viewing devices
  • elements of the mobile app store model can be effectively adapted for the implementation of TV apps.
  • opportunity to exploit TV apps as a marketing and distribution channel
  • grouping of TV apps into distinct categories
  • ew modes of content delivery and consumption.
  • marketing, distributing, and accessing online content or services has been instrumental in driving changes in consumer behaviour.
  • direct monetization potential
  • demand for multiscreen access to pay-TV services
  • online activity today is TV-related or video-centric
  • kind of TV apps might consumers be prepared to pay?
  • use cases for apps delivered only to TV set
  • mobile apps environment translate
  • web-based services and applications are consumers
Alex Street

io-me - About us - 0 views

www.io-me.com/about_us.html

IOGLOBAL

shared by Alex Street on 03 Mar 11 - No Cached
  • targeted digital services
  • platform
  • personalised, location-based digital lifestyle services to the web and mobil
  • ...3 more annotations...
  • intelligent service has the ability to learn consumer behaviour,
  • deliver highly targeted digital service
  • offers and advertising
Alex Street

Move Over Twitter: Facebook Wants a Piece of Social TV, Too - 0 views

www.tvgenius.net/...facebook-social-tv-twitter

socialtv americalidol checkin socialcheckin

shared by Alex Street on 27 Jun 11 - No Cached
  • Facebook users tend to have highly detailed profiles
  • also connect their personal profile to their favourite brands and celebritie
  • Facebook Connect allows users to sign into millions of sites
  • ...16 more annotations...
  • wealth of data provide
  • page is used as a hub
  • t MIPTV, Facebook outlined four key ways that the platform can be used to encourage social TV behaviour:
  • Building TV Communities
  • og onto the CBS website using Facebook Connect. Instantly, CBS has access to all that user’s favourite actors,
  • One picture had 10,000 likes- the average user has 130 friends on average
  • Facebook is Topgear.com’s second largest traffic driver
  • 2.     Social Check in
  • TV check in lets TV
  • check into each episode of a series
  • see that actually ten of their friends are also watching Top Gear at the same
  • ocial EPG
  • Million Pound Drop:
  • wildly successful Facebook game
  • 8-10% of the TV audience played the game
  • voting is monetised through a sponsorship.
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