award of spectrum in the range 550 to 606MHz (the 600MHz band).
published Reference Offers provide a basis upon which potential bidders for 600 MHz spectrum are able to assess the possible transmission costs involved in establishing a transmitter network for digital terrestrial television
Ofcom has separately commissioned an independent audit of the Reference Offers by the consultants Deloitte to test the technical and financial assumptions that underpin the Offers
Costs are provided for the situation where the customer engages Arqiva to provide Transmission Services
Offers provide a starting point for bidders based upon a notional design of network with transmitters at 80 locations across the UK
otential customers will need to engage with Arqiva's transmission business to refine plans and costs based upon their anticipated actual needs
This is the third in our series of six app-related articles. See also:
• It’s all about the design. Essential tips from user experience gurus
• Mobile applications: native v Web apps – what are the pros and cons?
• What is a mobile Web app? Here’s expert opinion from the W3C
• The open market approach: Q&A with GetJar, the No1 independent app store
• How museums bring collections to life with augmented reality
will an iPhone app deliver return on investment (ROI)
ll you can do are some crude calculations based on the three numbers that Apple releases
extra cost of adding a second and third smartphone platform is 30-50 percent of the original investment.
Average revenue per paid-app: US $6,259.78.
normal for an app to cost US $50,000 to
don’t get picked by the Apple reviewers, you don’t get featured.
iPhone users have on average 37 apps on their phones
cross-promote your app for free
SMS/email opt-in lists,
media love writing about anything you do;
, mobiThinking is not alone in querying the economics of the App Store model: see Tomi Ahonen.
And this honest first-hand app experience from Tom Hume, a design director at a London agency called IDEO, is fascinating.
What we don’t know is: was it was kept for a year, month, week or day, or did it go straight in the bin.
TWC proudly tells us that Weather.mobi gets 25 million unique users a month.
same visitor information for the app is confidential.
SN, which is jointly owned by Finland’s Nokia and Germany’s Siemens, announced that it would strengthen its position in the US by buying most of Motorola’s network infrastructure unit for $1.2bn.Harbinger’s $7bn contract award to NSN underlines the h
basketballer Shaquille O'Neill appear to jump out of the bottl
LegoClick." Elements of the campaign included an online community for inventors and artists, an awards show to celebrate the creativity of kids and an iPhone app that Legofies photographs
Unilever's Klondike brand, Via created a crowdsourcing model to come up with creative ideas and cost-effectively execute a wave of national TV spot