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Alex Street

BBC - Research and Development: Orchestrated Media - Beyond second and third screen - 0 views

  • Orchestrated Media” t
  • consumers are adding video consumption platforms (mobile, Internet) to their weekly viewing schedule, rather than replacing TV,
  • 2.7% of the total TV time per month involved simultaneous Internet access
  • ...1 more annotation...
  • 7% of the respondents frequently engaged online with content related to the TV show or advertisement
Alex Street

Twitter hype punctured by study - 0 views

  • 10% of Twitter users generate more than 90%
  • 10 million users
  • On a typical online social network, he said, the top 10% of users accounted for 30% of all production
  • ...2 more annotations...
  • arvard data says very, very few people tweet and the Nielsen data says very, very few people listen consistently
  • Twitter is a broadcast medium rather than an intimate conversation with friend
  •  
    Content and users that drive 
Alex Street

How Social Media is Changing the Business of Television - 0 views

  • We’ve tracked our real-time water cooler, dubbed the “Bravo Talk Bubble,” and found that it has delivered a 10% lift to The Real Housewives of New York
  • Nederlands 3, a Dutch public broadcaster. Its TV Lab airs and stre
  • sks viewers to vote and share their impressions, which are recorded in real time and displayed online fo
  • ...3 more annotations...
  • Program Development
  • Bravo Talk Bubble, and now, @Bravot
  • Brands and their products are a part of Bravo’s shows and now will be fully integrated into the real-time conversatio
Alex Street

Online and Electronic Payment Solutions - electronic-payments.co.uk - 0 views

  • age Pay is the UK’s fastest growing payment service provider (PSPs). With around a 30% market share,Sage Pay processes millions of secure transaction for over 27,000 businesses, including brands such as;LOVEFiLM, Swiftcover and EasyJet Plus! The company’s aim is to make card payments safe, easy and more profitable for businesses of all sizes.
Alex Street

Advertising: Small Agency of the Year: Pereira & O'Dell | Special: Small Agency 2010 - ... - 0 views

  • Ad Age's Small Agency of the Year
  • special edition Muscle Milk bottle that used augmented reality technology
  • r demand-building strategy,
  • ...3 more annotations...
  • basketballer Shaquille O'Neill appear to jump out of the bottl
  • LegoClick." Elements of the campaign included an online community for inventors and artists, an awards show to celebrate the creativity of kids and an iPhone app that Legofies photographs
  • Unilever's Klondike brand, Via created a crowdsourcing model to come up with creative ideas and cost-effectively execute a wave of national TV spot
Alex Street

Non-linear TV's long haul | Broadband TV News - 0 views

  • 8% of the total in the UK in 2010 and set to rise to around 13% by 2015.
  • non-linear viewing figure in the UK in 2010 compared to nearly 10% in the US, 6% in Germany, 4% in France and around 2% in Italy and Spain
  • By 2015, these figures should rise to nearly 16% in the US, 10% in France, 8% in Germany and around 5% in Spain and Italy.
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  • Furthermore there were 14 billion views of VOD content via pay-TV services worldwide in 2010, 9 billion of which were in the US alone. 600 million long-form online videos were viewed in France and 5 billion via DVR time shifting in the UK.
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