e European Commission announced plans to revise an “interpretative communication on certain aspects of the provisions on televised advertising” to incorporate new issues relating to the new legal framework. The doc, adopted in 2004 and revised in 2007, applied to the old TV Without Frontiers Directive. The communication is non binding. The revision will aim to take into account news forms of commercial communication defined by the AVMS Directive.
This is the third in our series of six app-related articles. See also:
• It’s all about the design. Essential tips from user experience gurus
• Mobile applications: native v Web apps – what are the pros and cons?
• What is a mobile Web app? Here’s expert opinion from the W3C
• The open market approach: Q&A with GetJar, the No1 independent app store
• How museums bring collections to life with augmented reality
will an iPhone app deliver return on investment (ROI)
ll you can do are some crude calculations based on the three numbers that Apple releases
extra cost of adding a second and third smartphone platform is 30-50 percent of the original investment.
Average revenue per paid-app: US $6,259.78.
normal for an app to cost US $50,000 to
don’t get picked by the Apple reviewers, you don’t get featured.
iPhone users have on average 37 apps on their phones
cross-promote your app for free
SMS/email opt-in lists,
media love writing about anything you do;
, mobiThinking is not alone in querying the economics of the App Store model: see Tomi Ahonen.
And this honest first-hand app experience from Tom Hume, a design director at a London agency called IDEO, is fascinating.
What we don’t know is: was it was kept for a year, month, week or day, or did it go straight in the bin.
TWC proudly tells us that Weather.mobi gets 25 million unique users a month.
same visitor information for the app is confidential.
nited Kingdom(UK) BT Mobile Home GSM T-Mobile
United Kingdom(UK) Dot-Mobile GSM Vodafone Student-focused ESP offering low prices and SMS and minute bundles, or "units".
United Kingdom(UK) Easy Mobile GSM T-Mobile ESP launched in March 2005
United Kingdom(UK) ExtremeMob GSM Vodafone A combination of stylish handsets, value for money tariffs and a 24/7 customer call centre will make ExtremeMob stand out in the mobile sector.
United Kingdom(UK) Fresh GSM T-Mobile Pre-paid MVNO venture of Carphone Warehouse and Value Telecom.
United Kingdom(UK) Intercity Mobile Communications GSM
United Kingdom(UK) Mobile World GSM T-Mobile Pre-paid MVNO venture of Carphone Warehouse launched in April 2005.
United Kingdom(UK) Kingston Communications GSM O2 MVNO launched in 2000
United Kingdom(UK) One.Tel GSM Vodafone
United Kingdom(UK) Project Telecom GSM Vodafone Business service provider, acquired by Vodafone in 2003
United Kingdom(UK) Rok Telecom GSM T-Mobile
United Kingdom(UK) Sainsburys Telecom GSM O2 Service provider, partnership with Carphone Warehouse and O2
United Kingdom(UK) Singlepoint Limited GSM Vodafone Service provider launched in 1997, acquired by Vodafone in 2003
United Kingdom(UK) Tesco Mobile GSM O2 MVNO launched in September 2003
United Kingdom(UK) Toucan Mobile GSM T-Mobile Postpaid MVNO for Toucan, telecoms company IDT Europe's consumer telephony brand - launching later in 2005
United Kingdom(UK) Virgin Mobile GSM T-Mobile Famous MVNO, launched November 1999 and recently announced over 5 million customers.
United Kingdom(UK) Yes Telecom GSM Vodafone