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Alex Street

Game of Thrones Asks Fans to Play Mouth-Watering Metagame | Magazine | Wired.com - 0 views

  • Game of Thrones: Ice and Fire app at the iTunes Store. The app provided a closer look at some of the actual locations used in filming Game of Thrones
  • True Blood’s Blood Copy alternate reality game.
  • an communities and websites were contac
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  • Campfire hid an Easter egg
  • 37,000 users registered for the site, 12,000 people downloaded the Ice and Fire app, and 190,000
Alex Street

Videonet - News and Analysis - Broadcasters must dominate synchronized companion apps - 0 views

  • synchronise content around a programme so that what appears on the tablet or smartphone
  • never.no interactivity suite is directly coupled with the broadcast playout systems and ‘listens’ to events in the live broadcast and fires off triggers to a Content Delivery Network to determine what functionality the second screen will show at any time
  • ompanion devices, because they are IP-based and are personal by nature, introduce the interactivity and addressability that broadcasters cannot get via the television alone.
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  • hese could also be synchronised in real-time so that the third-party can sell advertising inventory that coincides with the advertising breaks during the show or live event.
  • reater engagement, greater understanding of the audience and increased advertising potential
  • IBC: Impact of second screen apps proven with TV 2 Tour de France
  • Never.no provided the Synchronized Companion App Framework, which is part of the company’s Interactivity Suite (IS), a framework for connecting fragmented media technologies like TV, mobile and socia
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