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Alex Street

BlackArrow - SeaChange and BlackArrow Partner to Enable Market-Leading Dynamic VOD Adve... - 0 views

www.blackarrow.tv/...north-american-video-operators

addressableadvertising targetting seachange blackarrow

shared by Alex Street on 23 Nov 10 - No Cached
  • joint targeted advertising solution for multichannel video operators in North America.
  • two companies are integrating SeaChange’s AdPulse
  • BlackArrow’s Advanced Advertising System t
  • ...3 more annotations...
  • dynamic VOD advertising
  • joint solution is expected to be released in early 2011
  • nd will evolve to support multiple screens with a single platform.
Alex Street

BlackArrow - BlackArrow and Fox Cable Networks Partner on Dynamic Advertising Trial for... - 0 views

www.blackarrow.tv/...fox-dynamic-vod

blackarrow fox foxcable addressableadvertising targetting

shared by Alex Street on 23 Nov 10 - No Cached
  • Fox Cable Networks
  • Fox Cable Networks trial is using the sophisticated capabilities within the BlackArrow Sales Suite.
  • everage content information and anonymous subscriber data for audience addressability;
  • Alex Street on 23 Nov 10
     
    Clients of Blackarrow
Alex Street

Top IPTV Providers - 0 views

www.focus.com/...top-iptv-providers

IPTV europeIPTV USIPTV AT&T verizon USTV eurotrash

shared by Alex Street on 06 Oct 10 - No Cached
  • Right now, most of the IPTV offerings out there are really “me-too” o
  • replicate the cable broadcast model
  • AT&T: U-Verse TV offers up to 300 channels includin
  • ...8 more annotations...
  • Verizon: FiOS TV offers up to 200
  • sche Telekom: T-Home service
  • Belgacom: Belgacom TV include
  • nce Telecom: MaLigne TV (now Orange TV)
  • Telecom Italia: Alice Home TV offer
  • Telefonica: Imagenio servi
  • Swisscom: Bluewin TV offers
  • J, NY,
Alex Street

BlackArrow - Decision Suite - 0 views

www.blackarrow.tv/...decision-suite

addressableadvertising targetting blackarrow

shared by Alex Street on 23 Nov 10 - No Cached
  • esigned to run in any cable headend or data center,
  • BlackArrow Ad Decision Service (ADS)
  • CPM, campaign performance, frequency capping and metering among others to maximize yield while managing campaign commitments
  • ...12 more annotations...
  • Real-time placement
  • Ad Decision Service
  • algorithms optimize
  • SCTE 130-3 compliant
  • placement opportunity decision engine
  • program attributes, daypart, geography
  • addressability criteria
  • BlackArrow’s Request Decoration Services enhance addressability
  • ntegration of content and subscriber data into the ad decisioning process
  • internal or third-party data sources
  • Optional local caching of data
  • dynamic ad delivery across any on-demand platform
Alex Street

SeaChange and BlackArrow Partner to Enable Market-Leading Dynamic VOD Advertising Solut... - 0 views

www.euroinvestor.co.uk/...story.aspx

addressableadvertising targetting seachange blackarrow

shared by Alex Street on 23 Nov 10 - No Cached
  • integrating SeaChange’s AdPulse™ On Demand advanced advertising technology and Adrenalin™ fourth generation video back office with BlackArrow’s Advanced Advertising System
Alex Street

Indian Mobile Market Dynamics and Forecast (2008-2013) - Market Research Reports - Rese... - 0 views

www.researchandmarkets.com/...ket_dynamics_and_forecast_2008

DCT india marketshare mobilemarket marketreview edenoath

shared by Alex Street on 08 May 11 - No Cached
  • 868.47 million users by 2013
  • ncumbent CDMA operators like Reliance and Tata moving into GSM in 2009
  • Alex Street on 08 May 11
     
    Aug 2009,
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