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Alex Street

Warner Bros. Digital Distribution Launches Groundbreaking 'App Editions' of Feature Fil... - 0 views

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    App Editions provide a fully-loaded, connected viewing experience that gives consumers the first five minutes of a feature film and a portion of bonus content that can include games, trivia, soundtracks and soundboards.  The entire feature film can be unlocked via an in-app purchase, which enables downloading and unlimited streaming, as well as access to the entire array of bonus content available within the App.
Alex Street

VOD gaining traction in North America, Europe - 0 views

  • On-demand Services Business Models: Video, Games & Over-the-Top – 2011 edition
Alex Street

Hama Time!: Set-top Box Slaps Android On TV | TechnoBuffalo - 0 views

Alex Street

Advertising: Small Agency of the Year: Pereira & O'Dell | Special: Small Agency 2010 - ... - 0 views

  • Ad Age's Small Agency of the Year
  • special edition Muscle Milk bottle that used augmented reality technology
  • r demand-building strategy,
  • ...3 more annotations...
  • basketballer Shaquille O'Neill appear to jump out of the bottl
  • LegoClick." Elements of the campaign included an online community for inventors and artists, an awards show to celebrate the creativity of kids and an iPhone app that Legofies photographs
  • Unilever's Klondike brand, Via created a crowdsourcing model to come up with creative ideas and cost-effectively execute a wave of national TV spot
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