Remodelling the agency relationship for the 3.0 age | In-Depth Analysis | Marketing Week - 0 views
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always on’, 24/7 digital world demands a fresh appr
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We are moving to a world of full-service again because increasingly the agencies that make the difference are the ones with quality planners that are truly media neutra
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There does seem to be a bias within ad agencies towards either a need to make great TV films or to offer you a creative digital response to a brief even if you have not asked for it
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Remuneration models, agency structure and how they integrate with other agencies is in a state of flux and agencie
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arger traditional agencies tend to concentrate on “high profile, shock-tactic campaigns for big charities just to get noticed