An affective Social Media Marketing Balanced Scorecard considers metrics from four different perspectives:
Financial: Has revenue or profit increased or costs decreased?
Brand: Have consumer attitudes about the brand improved?
Risk Management: Is the organization better prepared to note and respond to attacks or problems that affect reputation?
Digital: Has the company enhanced its owned and earned digital assets?
Group items matching
in title, tags, annotations or urlConstruction Company In India - 0 views
1More
Research: Most Companies Organize in "Hub and Spoke" Formation for Social Bus... - 1 views
1More
Numara Software: Zentrale Unternehmenswerte - 0 views
1More
McKinsey - Web 2.0 replaces Marketers? - broadstuff - 1 views
2More
The ROI Of Social Media Marketing: More Than Dollars And Cents - 0 views
1More
PDF dos and don'ts - Content Company - 0 views
1 - 15 of 15
Showing 20▼ items per page